Big Fat Bum
The latest special K ad, filmed from the perspective of the protagonist, shows a woman moving from single days, to dating days to parenthood, whilst staying a size medium. “Choose the weight you like and stick to it” it says. Meanwhile, research from Oregan Health and Sciences university found that going through the menopause boosted food intake by 67 per cent, resulting in weight gains of up to five per cent in just a matter of weeks.
So I guess, choose the weight you like, stick to it, until you have the menopause then get really bleedin’ fat.