Snappic

Digital Strategy, Search Engine Optimisation & Pay Per Click Ads.

Project Overview

Snappic, a SaaS industry leader, offers a world of possibilities for creating unique and unforgettable experiences for all your attendees. With their intuitive photo booth software designed for iPad, iPhone & Mac, Snappic presents a multitude of photo experiences to astound any guest. This innovation has enabled Snappic to stand tall in the market, providing both creativity and reliability in its offerings.

Bird Marketing was entrusted with the vital mission of enhancing sign-ups and leads for Snappic’s portal, where customers purchase various packages for photo booth software. Midway through the project, the challenge grew as Bird Marketing was also given the task of assisting in the migration from Snappic’s old domain to a new one, preserving the existing SEO rankings.

Project Highlights

  • Tripled organic traffic, showcasing the effectiveness of SEO implementation.
  • Successfully devised and executed a domain migration plan.
  • Significant increase in sign-ups.
  • Notable boost in overall traffic.

Challenge

Our journey with Snappic wasn’t without obstacles:

  • Custom developed system: Bird Marketing collaborated with Snappic’s developers to implement SEO changes on their specially developed system.
  • COVID’s impact: The pandemic severely impeded the early stages of the campaign, particularly due to Snappic’s event-based nature.
  • Site migration to a new domain: With Snappic’s substantial traffic, the migration posed a high risk of losing traffic, adding complexity to the process.

Despite the hurdles presented by these challenges, Bird Marketing managed to devise effective strategies, leading to the triumphant completion of the project.

Solution

The approach adopted by Bird Marketing was strategic and multifaceted:

  • Ran a targeted PPC campaign on various terms, leading to an appreciable increase in sign-ups.
  • Executed SEO services to update meta-data on-site and construct links to service pages.
  • Constructed a master redirect sheet for URL changes, followed by updating search console with new details.
  • Assiduously monitored redirects and traffic after the migration, providing ongoing support.

Visual Results.

SNAPPIC 

SNAPPIC 

SNAPPIC 

SNAPPIC 

SNAPPIC 

The Results

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In a digital landscape fraught with challenges and ever-shifting dynamics, Bird Marketing embarked on a journey with Snappic, forging a partnership that would navigate the turbulence of a global pandemic and redefine success in the industry.

  • COVID’s Impact: Navigating through the unprecedented challenges posed by COVID, Bird Marketing aided Snappic in their recovery.
  • Upsurge in Users and Sign-ups: With meticulous planning and execution, we have seen an upsurge in both users and sign-ups on the platform.
  • Testament to Innovation, Resilience, and Success: The collaboration between Bird Marketing and Snappic has proven to be a testament to innovation, resilience, and success.