Term: Yelp
Definition: Yelp is a public company that operates an online directory service and review site, which publishes crowd-sourced reviews about businesses.
Alternative Names: Google Business Profile, Foursquare
Expanded Explanation: Yelp provides a platform for businesses to improve their visibility and for consumers to discover these businesses and share their experiences. Business owners can create a Yelp profile with pertinent information such as hours, location and the types of services provided. Customers can then rate the business and write a review based on their experiences.
Benefits or Importance:
- Helps businesses gain exposure to a larger audience.
- Allows consumers to make informed decisions based on reviews.
- Provides businesses with an opportunity to interact with customers through responses to reviews.
Common Misconceptions or Pitfalls: One misconception about Yelp is that the company manipulates reviews based on advertising spend, something that Yelp has strongly denied.
Use Cases: Yelp is useful for all businesses that serve consumers, especially local businesses like restaurants, hair salons, retail shops and professional services.
Real-world Examples: A restaurant might have a listing on Yelp where customers leave ratings and reviews about their dining experience, quality of food and level of service.
Best Practices or Tips:
- Respond to reviews, both positive and negative, in a timely and professional manner.
- Ensure that your business details are accurate and complete.
- Encourage satisfied customers to leave a review on Yelp.
Limitations or Considerations: A major limitation of Yelp is the potential for false or misleading reviews. There’s also the possibility that genuine positive reviews get flagged and removed by Yelp’s automated system.
Comparisons: Similar to other review platforms like Google My Business and TripAdvisor, Yelp allows customers to share their experiences and rate businesses. However, Yelp is known for its stringent review policies to combat fraudulent reviews.
Historical Context or Development: Yelp was founded in 2004 in San Francisco, USA, as a way to help people find local businesses. Since then, it has grown to become one of the leading platforms for business reviews.
Resources for Further Learning:
- Yelp’s Support Centre is a good place to learn more about Yelp.
- LifeWire: What Is Yelp And How Does It Work? provides a rounded overview of Yelp.
Related Services:
- Online Reputation Management Services – As part of our digital marketing service, we can help you set up and manage your Yelp profile, respond to customer reviews and improve your online reputation.
- Social Media Marketing Services – Utilise the power of social media to market your business and improve your brand recognition.
Related Terms: Review, Online Reputation Management, Local SEO, Google My Business, TripAdvisor
