Technical SEO refers to the process of optimising the infrastructure of a website so that search engines can crawl and index it more effectively. This includes making sure that the website is structured well, loads quickly, is secure (using HTTPS), and is mobile-friendly, among other factors. Completing technical SEO involves tasks like optimising website speed, creating a sitemap for search engines, fixing broken links, and ensuring that the website is accessible to both search engine bots and human users. Essentially, it’s about making the website’s foundation strong and user-friendly to improve its visibility and ranking in search engine results. Welcome to Bird, your premier technical SEO agency in the UK.
We are Bird. A multi award winning Technical SEO Agency. With offices located throughout the UK.
professional technical SEO services .
Technical Search Engine
Optimisation Company.
Improved Website Visibility
- Greater Reach: An optimised website with higher visibility attracts a larger audience, expanding your potential customer base.
- Increased Credibility: Higher visibility on search engines can boost your brand’s credibility, as users often trust highly-ranked sites more.
- Long-term Business Growth: Increased visibility can lead to more engagement and conversions, fostering long-term business growth.
Enhanced User Experience
- Customer Satisfaction: An enhanced user experience leads to higher customer satisfaction, encouraging repeat visits and brand loyalty.
- Higher Engagement Rates: When users find a site easy to navigate and enjoyable to use, they’re more likely to engage with the content and spend more time on the site.
- Positive Word-of-Mouth: Users often share their positive experiences with others, potentially attracting new customers to your business.
Increased Website Traffic
- More Leads: More traffic often means more leads, increasing opportunities for conversions and sales.
- Brand Awareness: The more people visit your site, the more they become familiar with your brand, increasing brand recognition.
- Valuable Insights: Increased traffic provides valuable data about user behaviour, helping you optimise your marketing strategies further.
Boosted Conversion Rates
- Increased Sales: Higher conversion rates lead to increased sales, directly impacting your bottom line.
- Better ROI: Optimising for conversions means more effective use of your resources, improving your return on investment.
- Customer Retention: Customers who have a positive conversion experience are more likely to return, improving customer retention rates.
Reduced Bounce Rates
- Improved SEO Rankings: Lower bounce rates are seen favourably by search engines and can improve your SEO rankings.
- More Engaged Visitors: Visitors who stay on your site longer are more likely to engage with your content and convert.
- Increased Site Value: Lower bounce rates suggest that users find your content valuable, which can increase the perceived value of your site.
Greater Competitive Edge
- Market Positioning: Having a technical SEO edge helps you stand out in a crowded market, solidifying your position.
- Customer Acquisition: A competitive edge can attract customers who are dissatisfied with your competitors’ offerings.
- Business Sustainability: Maintaining a competitive edge ensures your business’s sustainability and growth in the long term.
Your Journey Starts Here, Premier Technical SEO Services
Here at Bird, we harness a data-driven approach, merging cutting-edge technology and deep-dive analytics to ensure your online presence is not just robust, but continually growing. Our in-depth understanding of search engine algorithms, website structures, and user experience combined with our relentless drive for success sets us apart in the crowded digital marketplace.
While many agencies focus solely on superficial metrics, we delve into the labyrinth of technical SEO, providing the foundation upon which all your digital marketing efforts can thrive. Bird’s skilled team of UK-based professionals specialise in identifying, analysing, and resolving technical SEO issues, ensuring your website performs optimally for both users and search engines alike.
UK SEO Locations
We excel in delivering sophisticated SEO solutions across the United Kingdom. Capitalise on growth opportunities with our cutting-edge, location-specific SEO offerings in the dynamic UK digital ecosystem.
SEO London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]
SEO Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]
SEO Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
Empower Your Business with Bird’s Unrivalled Technical SEO Services
Navigating the multifaceted world of technical SEO is a task that requires not only skill but a nuanced understanding of the digital marketplace. At Bird, we combine these attributes with a relentless commitment to your business growth, defining us as your dedicated, award-winning, UK-based technical SEO company.
Here are the unique aspects of our service that set Bird apart:
- UK-Based Team: All our SEO work is performed by our in-house, UK-based team of experts. We believe in providing a personalised, responsive service that aligns with UK business culture and standards.
- Award-Winning Excellence: Our commitment to excellence is not just a claim; it’s recognised industry-wide. We’re proud recipients of numerous awards, a testament to our cutting-edge SEO strategies and unwavering commitment to our clients’ success.
- Efficient Systems and Processes: Efficiency is the cornerstone of our operations. We utilise advanced systems and processes, ensuring that our strategies are implemented in a streamlined, effective manner for maximum impact.
- Bespoke SEO Strategies: We don’t believe in one-size-fits-all solutions. Our strategies are carefully tailored to your business, audience, and goals, ensuring an SEO campaign that delivers measurable results.
- Transparent Reporting: We believe in maintaining full transparency with our clients. Our reports are thorough, regular, and jargon-free, providing you with meaningful insights into your campaign’s progress and success.
By choosing Bird, you’re choosing a technical SEO company that values your business’s success as much as you do. Partner with us and let’s achieve your digital ambitions together
Industries We Work With
At Bird, we extend our SEO expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
- Financial Services
- Manufacturing
- Construction & Building Services
- Retail & E-commerce
- Dental
- Adult
- Automotive
- Energy
- Technology & IT
- Professional Services
- Insurance
- Public Sector
- Hospitality & Tourism
- SaaS & Software
- Transportation
- Education
- Legal
- Creative & Media
- Agriculture & Food
- Property & Real Estate
- Healthcare
We can also cater for a range of other industries too, contact us to find out more.
An Overview of Bird’s Technical SEO Process
At Bird, our technical SEO process is thorough and focused on optimising every aspect of your website for search engines and users. Here are the key steps we take:
- Step 1: Technical SEO Audit: We conduct an in-depth audit of your website’s structure, server responses, URL structure, and more.
- Step 2: Site Architecture Optimisation: We improve your site’s architecture for efficient crawling and indexing by search engine bots.
- Step 3: Speed Optimisation: We enhance your website’s loading speed by compressing files, minifying code, reducing redirects, and improving server response time.
- Step 4: XML Sitemap and Robots.txt Creation: We manage XML Sitemaps and Robots.txt files to direct search engine crawlers towards relevant pages.
- Step 5: Schema Markup Implementation: We implement schema markup to help search engines better understand your content.
- Step 6: Mobile SEO: We optimise your website for mobile platforms, focusing on responsive design and speed optimisation.
- Step 7: Security Enhancements: We ensure your website’s security by focusing on HTTPS implementation and resolving security issues.
- Step 8: Monitoring and Reporting: We monitor your website’s performance, provide regular updates and strategise for future SEO efforts.
Choose Bird for a comprehensive and efficient technical SEO process.
Importance of Planning in Technical SEO
Effective site planning is crucial in technical SEO. It enhances crawlability and indexability for search engines, and provides a superior user experience. Here’s a brief insight:
- Crawlability and Indexability: A well-planned site enables search engine bots to easily navigate and index every page, improving visibility on search engine results pages (SERPs).
- User Experience: A structured site allows visitors to effortlessly find what they need, enhancing user engagement and positively impacting your site’s ranking.
At Bird, we strategically plan your website to align with SEO best practices and your business goals. Our approach includes keyword mapping, logical page grouping, optimising loading speed, and a robust internal linking strategy.
Trust Bird to create a well-structured, optimised site that forms a strong base for your SEO efforts.
Boosting Conversion Rates With Advanced Technical SEO
At Bird, our technical SEO strategies not only improve visibility but also drive conversions:
- Structured Data Enhancement: We utilise structured data for rich snippets, driving click-through rates and attracting qualified leads.
- CTA Optimisation: We ensure that your calls to action (CTAs) are easily accessible and quick to load, simplifying user conversion.
- URL Structure Refinement: We craft clear and descriptive URLs to enhance user trust and improve conversion rates.
- Dwell Time Improvement: We optimise your site to increase dwell time, influencing both rankings and conversions.
- Microinteractions: We fine-tune microinteractions on your site to enhance user experience and encourage conversion.
- Error Page Management: We make sure error pages contain relevant links and information to keep users engaged and retain potential conversions.
Choose Bird for comprehensive technical SEO strategies that boost your conversion rates.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
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SEO platforms .
Platforms We Work With
We specialise in Technical SEO for leading CMS platforms including Magento, Shopify, WordPress, Wix, and Squarespace to enhance your online visibility and drive organic traffic.
Shopify SEO
- User-friendly Integration: Shopify offers intuitive SEO tools and settings, making it easier for store owners to implement best practices without extensive technical knowledge.
- Optimised for E-commerce: With built-in features, Shopify ensures product pages, collections, and meta tags are set up effectively for search engine visibility.
- App Ecosystem: Leverage a vast range of SEO-focused apps available in the Shopify App Store to further enhance site performance, keyword targeting, and content optimisation.
Wordpress SEO
- Extensive Plugin Support: WordPress boasts a vast array of SEO plugins, like Yoast and All in One SEO Pack, which provide comprehensive tools to optimise content, meta tags, and site structure.
- Flexible Content Management: The platform’s user-friendly interface allows for seamless content creation and optimisation, ensuring that content is both engaging for readers and attractive to search engines.
- Customisability: With a plethora of themes and the ability to edit site code directly, WordPress offers unparalleled flexibility to implement advanced SEO strategies and site structure modifications.
Magento SEO
- Tailored Optimisation: Magento’s flexible architecture allows for bespoke SEO enhancements to cater specifically to your e-commerce needs.
- Advanced Technical SEO: Utilise Magento’s built-in features and extensions to improve site speed, mobile responsiveness, and structured data integration.
- E-commerce Focused Strategy: Leverage Magento’s capabilities to optimise product listings, category pages, and on-site search for maximum organic visibility and conversions.
Industries We Work With
At Bird, we extend our Technical SEO expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
- Financial Services
- Manufacturing
- Construction & Building Services
- Retail & E-commerce
- Dental
- Adult
- Automotive
- Casino & Gambling
- Energy
- Technology & IT
- Professional Services
- Insurance
- Public Sector
- Hospitality & Tourism
- SaaS & Software
- Small Business
- Transportation
- Education
- Law & Legal
- Creative & Media
- Agriculture & Food
- Property & Real Estate
- Healthcare
- Accounts & CPA
We can also cater for a range of other industries too, contact us to find out more.
Technical SEO Consulting: Raise Your Online Presence
At Bird, our technical SEO consultants provide the expert guidance you need to thrive in the digital space:
- Detailed Site Audits: We identify and rectify technical issues impacting your SEO performance.
- Custom SEO Strategies: Our team crafts strategies tailored to your unique business goals.
- Competitor Analysis: We analyse your competitors, helping you maintain a competitive edge.
- SEO Monitoring and Reporting: We keep you informed with regular SEO performance reports and make necessary adjustments for optimal results.
- SEO Best Practices: Our consultants guide you on the path of sustainable SEO success.
With Bird’s technical SEO consulting, you gain more than a service – you gain a dedicated partner for your online success.
What We Can Cover
- Website Audits
- Site Speed Optimisation
- Mobile Optimisation
- Schema Markup Implementation
- XML Sitemap Creation
- Robots.txt Management
- URL Structure Refinement
- HTTPS Implementation
- 404 Error Resolution
- Internal Linking Optimisation
- Much more…
Site Speed: A Crucial Element of Technical SEO
Site speed, a critical yet frequently neglected aspect of Technical SEO, can significantly impact user experience and SERP rankings. At Bird, we acknowledge its importance and utilise a variety of strategies to optimise it:
- Reducing Server Response Time: We identify and rectify any performance bottlenecks in your website server.
- Enabling Compression: We use file compression techniques to reduce the size of your CSS, HTML, and JavaScript files.
- Minifying CSS, JavaScript, and HTML: We optimise your code by removing unnecessary characters, whitespace, and code comments.
- Optimising Images: We ensure all images on your website are the appropriate format and size, and are compressed for the web.
- Leveraging Browser Caching: We leverage caching to store parts of your site so returning visitors can load your site more quickly.
Trust Bird’s expert technical SEO team to optimise your site speed, improving user experience, boosting conversion rates, and enhancing your overall website performance.
Wanna get in touch? Let’s talk
Technical SEO tools & software
Bird employs advanced SEO tools and techniques to formulate customised technical SEO strategies. Concentrating on elements like website architecture, site speed optimisation, structured data, and mobile-friendliness, we bring about tangible growth and elevate your business’s visibility in the online arena.
meet the team .
Our Technical SEO team.
We take pride in employing the industry’s best Technical SEO experts to ensure the success of your campaign.
Frequently asked questions
In our ‘Frequently Asked Technical SEO Questions’ section, we address prevalent questions regarding our services, methodologies, and the significance of technical SEO for businesses in the highly competitive online environment.
What is technical SEO?
Technical SEO involves optimising your website for the crawling and indexing phase. It’s about helping search engines interpret and understand your website without any problems. This can include aspects such as website structure, speed, mobile-friendliness, XML sitemap, and more.
How does technical SEO affect my business?
A well-optimised website improves visibility on search engine results pages (SERPs), leading to increased organic traffic. As more potential customers can find your website, this can lead to increased conversions and sales.
Why is Bird the right choice for my technical SEO needs?
Bird combines an award-winning team, proven methodologies, and a deep understanding of the digital landscape to provide effective technical SEO services. We’re dedicated to driving your online visibility and business growth.
How do you stay up-to-date with SEO changes?
Our team continually monitors industry updates and changes in search engine algorithms. We regularly update our strategies to ensure they’re aligned with current best practices.
How long will it take to see results from technical SEO?
SEO is a long-term strategy. Typically, it can take several months to start seeing the impact of technical SEO changes. However, the benefits are lasting and can significantly improve your website’s overall performance.
What industries do you serve?
Bird serves a wide range of industries. Our clients include businesses in ecommerce, technology, healthcare, finance, and more. We tailor our strategies to the unique needs and goals of your industry and business.
How do you report on progress?
We provide regular, comprehensive reports detailing your campaign’s progress and results. We ensure our reports are transparent, understandable, and demonstrate the value you’re getting from your SEO investment.
Do you provide other digital marketing services?
Yes, we offer a suite of digital marketing services including content marketing, link building, and PPC management. We can provide a comprehensive digital marketing strategy that aligns with your goals.
Are your services flexible?
Absolutely. We understand that each business has unique needs and goals. We offer flexible packages and can tailor our services to meet your specific requirements.
Why should I invest in SEO when I can use PPC?
While PPC can generate immediate results, SEO is a long-term strategy that helps build your website’s organic presence. By investing in SEO, you’re establishing a lasting digital asset for your business. SEO and PPC work best in combination, delivering both immediate and long-term results.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
Interested in working with us? Contact us
Fill in our simple quotation request form for an indication of just how cost-effective we can be. We aim to have pricing available to review within 24 hours.
