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In the fast-paced realm of digital design, the right tools can turn creative visions into captivating realities. Here at Bird, our creative team employs a diverse range of graphic design tools to produce innovative and impactful designs. From crafting detailed illustrations and designing user interfaces to developing engaging marketing materials, these tools are essential to our workflow. We’ve compiled a list of both free and paid graphic design tools that cater to both professionals and beginners, showcasing the breadth of our creative endeavours.

Paid Graphic Design Tools

Unlock the full potential of your creative projects with premium graphic design tools. These advanced tools provide extensive features, precise control, and enhanced capabilities crucial for professional-quality design work. This guide explores the top paid options, highlighting their features and benefits to enhance your artistic expression and efficiency.

Adobe Creative Cloud is a suite of over 20 desktop and mobile apps and services for photography, design, video, web, UX, and more. It includes industry-standard applications like Photoshop, Illustrator, InDesign, and XD, providing a comprehensive toolkit for creative professionals.

  • Price: Available via subscription with various plans for individuals, students, educators, and businesses.
  • Services: Offers extensive tools for graphic design, video editing, web development, photography, and more.
  • Perks: Seamless integration across all apps, cloud storage, and regular updates ensure a smooth workflow across various design tasks. A cornerstone for creative work across multiple industries.
CorelDRAW is a professional graphic design software suite renowned for its powerful vector illustration tools and page layout capabilities, ideal for logo design, marketing materials, and product packaging.

  • Price: Available as a one-time purchase or via subscription, offering flexible payment options.
  • Services: Includes vector illustration, photo editing, layout functions, and typography enhancements.
  • Perks: Known for its customisability, broad file compatibility, and specialised design tools. It features a user-friendly interface that can be tailored to the designer’s workflow.
Affinity Designer offers a powerful solution for creating illustrations, icons, branding, UI designs, and more, at a more affordable price than many competitors.

  • Price: Available as a one-time purchase, with no subscription required.
  • Services: Provides robust tools for vector and raster design, ensuring high performance and precision in both areas.
  • Perks: Celebrated for its speed and efficiency, with a clean, intuitive interface that supports a seamless workflow. A cost-effective alternative for many designers.
Sketch is a vector-based design tool primarily used for digital design projects like interface design, prototyping, and collaboration, mainly suited for web and mobile app designers.

  • Price: Available via subscription, which includes regular updates and access to collaborative features.
  • Services: Focuses on UX/UI design with tools for vector editing, pixel-level precision, prototyping, and sharing.
  • Perks: Favoured for its simplicity and extensive plugin ecosystem, making it ideal for team collaboration on digital products. Note that Sketch is exclusive to macOS.
Xara Designer Pro X is an all-in-one design software combining photo editing, desktop publishing, and graphic design capabilities, suited for web design and creating print graphics.

  • Price: Available as a one-time purchase, with an option for ongoing updates via subscription.
  • Services: Offers powerful tools for illustration, photo editing, document creation, and web design in a single integrated package.
  • Perks: Noted for its speed and flexibility, featuring an intuitive drag-and-drop interface for various design tasks. Versatile enough to manage a wide range of design projects efficiently.
QuarkXPress is a high-end desktop publishing software known for creating complex page layouts, sophisticated typography, and detailed graphic projects, widely used in the publishing industry.

  • Price: Available as a one-time purchase with optional upgrade plans for future versions.
  • Services: Provides robust tools for layout design, typography, digital publishing, and content automation.
  • Perks: Recognised for its precision in text handling, graphic integration, and a comprehensive suite of design tools for professional publications. Supports a wide array of digital formats and print outputs.

Free Graphic Design Tools

Elevate your design skills without the cost with these free graphic design tools. Ideal for beginners and professionals, these tools offer a solid foundation for a variety of design tasks. From vector graphics to photo editing, this guide highlights the best free options, emphasising their accessibility and versatility in bringing creative ideas to life.

Photopea is an advanced web-based photo editor that mirrors much of Photoshop’s functionality, supporting both raster and vector graphics. It’s perfect for editing photos, web design, and converting between various image formats.

  • Price: Free with ads; a premium version is available to remove ads and unlock extra features.
  • Services: Compatible with multiple file formats, including PSD, AI, and Sketch, allowing seamless integration with other tools.
  • Perks: Operates entirely in the browser, requiring no installation, and accessible from any device. Its interface is familiar to Photoshop users, easing the transition.
GIMP is a robust, open-source image editing software serving as a free alternative to Adobe Photoshop, equipped with sophisticated tools for detailed image manipulation, creating artwork, icons, and design elements.

  • Price: Completely free.
  • Services: Offers features for photo retouching, image composition, and image authoring, supporting various file formats and a customisable interface.
  • Perks: Highly customisable through third-party plugins, providing a comprehensive toolkit for graphic designers on a budget, without sacrificing features.
Canva is a user-friendly design tool that enables the creation of a wide range of graphics, including presentations, social media graphics, posters, and more. It offers an extensive library of templates, images, and illustrations to simplify the design process.

  • Price: Free version available; Pro and Enterprise subscriptions provide additional features.
  • Services: Drag-and-drop design tools, an extensive template library, and collaborative work capabilities.
  • Perks: Ideal for beginners and professionals alike, requiring no prior design experience. Provides access to millions of photos and hundreds of fonts.
Inkscape is an open-source vector graphics editor akin to Adobe Illustrator, offering comprehensive tools for creating and editing vectors, such as logos, illustrations, and complex artworks.

  • Price: Completely free.
  • Services: Includes features for object creation, manipulation, fill and stroke tools, path operations, text support, and rendering.
  • Perks: Uses Scalable Vector Graphics (SVG) as its native format, ideal for scalable designs. Known for its broad file compatibility and powerful tools that rival commercial counterparts.
Krita is a free, open-source painting programme tailored for digital painting and 2D animation, widely used by concept artists, illustrators, and texture artists.

  • Price: Completely free.
  • Services: Provides a vast array of brush engines and stabilisers, layer management, vector support, and comprehensive colour management.
  • Perks: Offers a natural painting experience with brush stabilisers and a pop-up palette for quick access to colours and brushes. Supports PSD files, making it compatible with workflows involving other software like Photoshop.
Vectr is a straightforward yet powerful web and desktop tool for vector graphics editing, perfect for creating graphics, logos, and scalable designs.

  • Price: Completely free.
  • Services: Features intuitive tools for vector creation and editing, with real-time collaboration capabilities.
  • Perks: User-friendly, making it ideal for beginners. Allows live project sharing for collaborative design in real-time. Lightweight and doesn’t require a high-powered computer.

Ready to Enhance Your Graphic Design Skills?

The right graphic design software is crucial in boosting creative capabilities and delivering high-quality, visually appealing results. Whether you opt for the advanced features of paid tools or the accessibility of free options, each tool offers unique advantages tailored to specific design needs. At Bird, we continually explore and integrate these tools into our projects, staying at the forefront of innovation and design excellence. For those looking to refine their skills or expand their toolkit, we hope this list provides a valuable starting point.

Luke Hickman

Luke is a digital marketing specialist at Bird since 2017, handling over 100 projects across various sectors. Skilled in SEO, PPC, and strategic planning, he delivers customized solutions to boost online presence and engagement for clients. If you would like your tool to be added to our list, please contact us at this email: [email protected].