Fractal approached us as they felt their online presence needed revamping. The website was outdated and from insights provided by Google Analytics, we were sure it was putting companies off engaging with the client. Although they had some presence online, they also wanted to build more users through to the site.
Web Design and Search Engine Optimsation for a Client in Consulting.
Our design team carried out various meetings with the client to understand who they are, how they want to present themselves online, and potentially more importantly – who their target audience is. Once the aforementioned had been determined, the team set to work turning the vision into a visual reality. The project was completely and upon launch was passed over to our marketing department to work on their visibility.
After our design revamp, the website now sports a contemporary aesthetic that maintains a polished and professional vibe.
The client was extremely happy with the end result of the website and engagement is much higher across the board. As soon as the website was launched we saw an increase in conversions as well as a decrease in bounce rate. The marketing team are continuing to work on the SEO aspects of the site with users building month on month.