Bird SEO Portal

Bird SEO Portal is an internal platform developed and operated by Bird Marketing Limited for use by authorised Bird Marketing staff.

The portal brings together SEO research, search performance data and planning tools to support the work we carry out for clients whose websites and marketing accounts we are authorised to manage.

What the portal does

Bird SEO Portal helps our internal SEO team research search demand, review existing website performance and plan SEO activity. It is not a public software product and clients or other third parties do not log in to use the Google Ads API through the portal.

• Research keyword ideas and search demand.
• Research geographic targeting locations relevant to client projects.
• Review historical keyword planning metrics.
• Combine keyword planning information with authorised SEO and website performance data.
• Support internal content, page and SEO planning decisions.

Google Ads API use

The portal uses the Google Ads API solely for keyword planning and related research. Current Google Ads API functionality is limited to Google Search keyword planning.

We use Google Ads API services to retrieve:

• keyword ideas generated from seed keywords;
• average monthly search volume;
• monthly search volume history;
• keyword competition and competition index;
• top-of-page bid range metrics where returned by Google; and
• Google Ads geographic target suggestions used to define research locations.

The portal does not use the Google Ads API to create or modify Google Ads accounts, campaigns, adverts, bids, budgets, audiences, conversions or remarketing activity.

Who can access the portal

Access is restricted to authorised Bird Marketing employees. Users authenticate using Bird Marketing Google Workspace accounts and access is limited to the bird.co.uk Workspace domain. Internal role and client-assignment controls further restrict which client workspaces each user can access.

The portal itself is not made available to clients, prospects or the general public.

Authentication and security

Google Ads API requests are made server-side using credentials held by Bird Marketing. OAuth access is restricted to the Google Ads scope required by the integration, and the Google Ads developer token and service-account credentials are stored in the application’s server environment rather than exposed in the browser.

Portal sessions are authenticated using verified Google identity tokens and secure server-side session controls. API credentials and access tokens are not displayed to portal users.

How Google data is used

Google Ads keyword-planning data is used by Bird Marketing staff to support internal research and SEO planning for authorised client engagements. Relevant research results may be stored in the portal so that staff can compare results, shortlist keywords and maintain a record of research work.

Google Ads API data is not sold, licensed or made available as a standalone data product. Access is limited to Bird Marketing personnel who require it for their work.

Data retention and access

Research data is retained within Bird Marketing’s internal systems where needed for ongoing client work, quality assurance and planning history. Access is governed through Bird’s internal authentication and client-assignment controls.

Where client access to a Google product or account is removed, Bird Marketing reviews the associated access and data requirements as part of its normal client offboarding and information-governance processes.

About Bird Marketing

Bird Marketing Limited is a UK digital marketing agency providing SEO, web design, paid media and related digital services. The Bird SEO Portal has been developed as an internal operational tool to help our team deliver those services efficiently and consistently.

Contact

Questions about Bird SEO Portal, its use of Google APIs or data handling can be sent to [email protected].

For Bird Marketing’s general contractual information, see our Terms & Conditions.