Kempner, a leading provider of shrinkwrap systems and supplies, sought to elevate their online presence to match their industry expertise and competitiveness. The objective was to develop a website that not only conveyed their comprehensive range of products but also improved their visibility in search engine results. The challenge was to create a platform that effectively presented their services, while providing distinct pages for different machines, solutions, and shrink wrap procedures without overwhelming visitors with excessive information.
Kempner
Website Design, Graphic Design and SEO for Leading Shrinkwrap Specialists
Project Highlights
- Use brand colours
- Highlight new logo
- Implement brand gradient
- Explain main services
- Before & After comparisons
- Effective CTA’s
Challenge
Several challenges were identified in the project’s initiation:
- Industry Expertise Representation: Creating a website that reflected Kempner’s depth of knowledge and competence, positioning them as leaders in the field of shrinkwrap systems and supplies.
- Competitive Edge: Bringing the brand up to par with competitors in terms of online presence and functionality.
- SEO Enhancement: Focusing on SEO to improve search engine rankings and increase visibility within the industry.
- Information Management: Balancing the need to convey a wide range of services and products without overwhelming visitors with an excess of technical information.
Solution
Our approach was strategic and multifaceted:
- Expertise Emphasis: We designed the website with a focus on Kempner’s industry knowledge and competence. Clear messaging and well-organized content emphasized their position as leaders in shrinkwrap systems and supplies.
- Competitive Edge Integration: The website was developed with features and functionalities that brought Kempner up to date with industry competitors, ensuring they remained at the forefront of their field.
- SEO-Centric Development: We employed SEO best practices throughout the development process, optimizing content, meta-data, and site structure to enhance visibility in search engine results.
- Information Architecture: To manage the diverse range of products and services, we created distinct pages for each machine, solution, and shrink wrap procedure. This allowed visitors to easily find the information they were looking for.
Visual Results.
KEMPNER
KEMPNER
KEMPNER
KEMPNER
KEMPNER
The Results
Our collaboration with Kempner led to the following achievements:
- Industry-Leading Website: The redesigned website effectively showcased Kempner’s extensive knowledge and competence, positioning them as leaders in the field of shrinkwrap systems and supplies.
- Competitive Online Presence: The platform brought Kempner in line with industry competitors, ensuring they remained a formidable force in their niche.
- Improved SEO Visibility: SEO-centric development strategies significantly enhanced Kempner’s visibility in search engine results, driving organic traffic to their website.
- Streamlined Information Presentation: By creating distinct pages for each product and procedure, we ensured that visitors could easily find the information they needed without feeling overwhelmed.
In conclusion, the website transformation for Kempner successfully elevated their online presence, highlighting their industry expertise and competitive edge. The result was a user-friendly, SEO-optimized platform that positioned Kempner as a leading provider of shrinkwrap systems and supplies, driving customer engagement and business growth.
