Email Marketing Agency UK
That Delivers Results
Boost conversions and customer retention with expertly crafted email marketing and advertising campaigns. Our email marketing agency in the UK delivers data-driven strategies, personalised messaging, and automation to maximise ROI. Trusted by businesses, we create impactful campaigns that generate real results.
4.9/5 (98 Reviews)
4.9/5 (64 Reviews)
5/5 (60 Reviews)
5/5 (65 Reviews)
TAILORED EMAIL MARKETING SOLUTIONS.
Expert Email Marketing Services.
Email marketing and advertising remain essential mechanisms for businesses aiming to communicate with precision and scale. By delivering targeted messages directly into an individual’s inbox, organisations can nurture relationships, encourage conversions, and maintain consistent engagement. Unlike broad-spectrum promotional techniques, email campaigns provide measurable outcomes and can be refined in real time to maximise efficiency. Bird recognises the value of combining strategic segmentation with persuasive design and analytical rigour. Through carefully crafted email ads and structured campaigns, businesses of all sizes, from startups to enterprises, can increase visibility, drive revenue, and strengthen brand loyalty. This approach ensures that every message is purposeful, relevant, and aligned with wider marketing objectives.
Email List Building
- Lead Magnets: Providing valuable content to encourage email subscriptions.
- Social Media Campaigns: Driving visitors to sign-up pages via targeted promotions.
- Webinars: Collecting emails from attendees through event registrations.
Content Creation
- Blog Posts: Generating high-quality content to attract email sign-ups.
- Video Content: Engaging videos designed to increase email subscribers.
- Infographics: Eye-catching visuals that drive shares and new sign-ups.
Customer Retention
- Loyalty Programmes: Rewarding repeat customers to improve retention.
- Personalised Offers: Sending exclusive promotions based on customer activity.
- Feedback Surveys: Gathering customer insights to refine engagement strategies.
A/B Testing
- Subject Lines: Testing variations to optimise email open rates.
- Content Layout: Adjusting designs to boost audience engagement.
- Call-to-Action: Refining CTAs to maximise click-through rates.
Email Analytics
- Performance Metrics: Tracking clicks, opens, and conversion rates.
- Subscriber Segmentation: Categorising contacts for better email targeting.
- Engagement Reports: Evaluating subscriber behaviour to fine-tune strategies.
The Difference an Agency Brings to Email Campaigns
Email marketing and advertising provide businesses with the ability to operate at scale, reaching large audiences without compromising on personalisation. A well-structured campaign ensures consistent brand presentation, adherence to regulatory standards, and alignment with wider business objectives. When managed effectively, email becomes a reliable mechanism for securing repeat sales, reducing acquisition costs, and maintaining relevance in competitive markets.
At Bird, we bring technical and strategic expertise that in-house teams often cannot match. We ensure compliance with evolving data regulations, streamline campaign management through proven processes, and deploy advanced tools for automation and reporting. By working with us, businesses save valuable time and resources while gaining campaigns that deliver accuracy, consistency, and measurable long-term impact.
Email Marketing Locations
We excel in delivering sophisticated Email Marketing solutions across the United Kingdom. Capitalise on growth opportunities with our cutting-edge, location-specific Email Marketing offerings in the dynamic UK digital ecosystem.
Digital Marketing London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
london@bird.co.uk
Digital Marketing Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
essex@bird.co.uk
Digital Marketing Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
glasgow@bird.co.uk
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
Personalisation at Scale with Email Advertising Services
Personalisation is no longer optional; it is the foundation of effective communication. Email advertising services enable businesses to tailor campaigns to individual behaviours, preferences, and demographics, all while reaching audiences at scale.
- Dynamic content tailored to user behaviour
- Advanced segmentation for precise targeting
- Automated workflows delivering timely messages
- Data-driven insights for continual optimisation
- Consistent brand messaging across diverse audiences
This ensures every recipient feels valued, leading to stronger engagement and higher conversion rates. With the right strategy, personalisation transforms mass communication into meaningful interactions that strengthen customer relationships.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
Digital Marketing Email GEO Hosting International SEO Link Building Local SEO Mobile SEO On Page SEO PPC SEO SEO Audits SEO Consulting Social Media Support Technical SEO Web Design Web Development
Method Digital
Digital Marketing Ecommerce SEO Ecommerce Web Design Email GEO Hosting Link Building Mobile SEO On Page SEO SEO SEO Audits SEO Consulting SEO Migration Support Technical SEO Web Design
Lucia Rose
Branding Creative Design Digital Marketing Ecommerce SEO Ecommerce Web Design Email GEO Hosting International SEO Link Building Local SEO Mobile SEO On Page SEO PPC Remarketing SEO SEO Audits SEO Consulting SEO Migration Social Media Technical SEO Web Design
Hickman Design
100+ Projects Delivered Across Various Industries, Driving Unmatched Email Success
Recognised as a Leading Email Marketing Company
As a trusted Email Marketing Company, Bird has been featured in top-tier media and industry-leading platforms, showcasing our expertise in delivering exceptional digital marketing results.
Endorsed by 10+ Global Media Outlets for Exceptional Email Marketing Results
Industries We Work With
At Bird, we extend our Email Marketing expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
Accountant Email
Adult Email
Architect Email
Automotive Email
Aviation Email
Bank Email
Cannabis & CBD Email
Casino Email
Chiropractor Email
Cleaning Services Email
Construction Email
Crypto Email
Cybersecurity Email
Dentist Email
Ecommerce Email
Education Email
Electrician Email
Energy Email
Enterprise Email
Entertainment Email
Events Email
Fashion Email
Finance Email
Financial Advisor Email
Fitness & Nutrition Email
Food Email
Government Email
Healthcare Email
Hotel Email
HVAC Email
Insurance Email
Interior Design Email
Landscaping Email
Law Email
Logistics Email
Luxury Email
Manufacturing Email
Moving Company Email
Pharma Email
Plastic Surgery Email
Plumbing Email
Real Estate Email
Recruitment Email
Retail Email
Roofing Email
SaaS Email
Small Business Email
Sports Email
Technology Email
Telecom Email
Therapist Email
Tourism Email
Wealth Management Email
Yachting Email
Gmail Advertising as a Precision Marketing Tool
Gmail advertising allows businesses to position their brand directly within a user’s inbox, creating an opportunity to appear alongside personal and professional correspondence. This placement ensures high visibility and encourages interaction at a moment when users are already engaged with their email environment.
Unlike traditional display advertising, Gmail ads can be expanded into immersive formats that highlight offers, showcase content, and encourage clicks. This makes them particularly effective for raising awareness, promoting launches, or driving direct responses. With customisable creative options, campaigns can be adapted to match brand identity while appealing to diverse audiences.
We apply Gmail advertising to deliver campaigns supported by clear, measurable outcomes such as open rates, click-throughs, and user actions. These analytics provide transparency on performance, allowing us to refine strategies over time and ensure campaigns achieve tangible business results.
What Email Marketing Covers
- List Building and Management
- Email Campaign Creation
- Audience Segmentation
- Personalised Content Development
- A/B Testing of Email Elements
- Automation Workflows
- Deliverability Optimisation
- Performance Analytics and Reporting
- Compliance with Email Regulations
- Mobile Optimisation for Emails
- Customer Engagement Strategies
- Much more…
How Template Design Influences Click-Through Rates
The structure and presentation of an email template have a direct impact on user behaviour. A cluttered layout or poorly aligned design can discourage interaction, while a clear visual hierarchy guides recipients toward calls to action. Elements such as contrast, typography, and strategically placed buttons help establish a smooth flow, ensuring key messages are absorbed quickly and effectively.
We apply creative design principles to ensure templates are both engaging and functional. By balancing aesthetics with usability, we craft experiences that encourage readers to act. Well-designed templates not only capture attention but also remove barriers to interaction, leading to consistently higher click-through rates.
Wanna get in touch? Let’s talk
Email Marketing tools & software
At Bird, we use leading email marketing tools such as Google Analytics and Google Tag Manager to enhance your campaigns. Google Analytics delivers valuable insights into customer behaviour, enabling us to refine content and targeting. Google Tag Manager monitors user actions, including clicks and conversions, providing in-depth performance data. By leveraging these platforms, Bird ensures your email campaigns achieve higher engagement and better conversion rates, maximising your return on investment.
meet the team .
Our Email Marketing team.
We take pride in employing the industry’s best Email Marketing experts to ensure the success of your campaign.
Frequently Asked Email Marketing Questions
How can email marketing benefit my business?
Email marketing helps businesses build direct relationships with customers, driving engagement, brand loyalty, and repeat sales. It’s a cost-effective way to reach targeted audiences, deliver personalised content, and generate measurable results, making it an essential tool for business growth.
What types of emails can I send?
You can send promotional emails, newsletters, automated follow-ups, transactional emails (such as order confirmations), re-engagement campaigns, and personalised offers. Each type serves a different purpose, from boosting sales to maintaining customer relationships.
How does Bird help with email marketing?
Bird develops tailored email strategies that maximise engagement and conversion rates. We handle everything from content creation and audience segmentation to automation and performance tracking, ensuring your campaigns are optimised for the best results.
How do you build an email list?
Growing an email list involves ethical data collection methods, such as offering lead magnets (e.g., eBooks, discounts, or exclusive content), using sign-up forms on your website, and running targeted ad campaigns. Compliance with GDPR is also a priority for UK businesses.
What is audience segmentation?
Audience segmentation involves dividing your email list into smaller groups based on factors like demographics, purchase history, or engagement level. This ensures more relevant messaging, leading to higher open rates, click-through rates, and conversions.
How often should I send emails?
The ideal email frequency depends on your audience and industry, but typically, businesses send emails weekly or monthly. Sending too many can lead to unsubscribes, while too few may cause customers to forget about your brand.
What is A/B testing in email marketing?
A/B testing (or split testing) involves sending different versions of an email to a portion of your audience to see which performs better. You can test subject lines, CTAs, layouts, or personalisation to improve engagement rates.
What is a drip campaign?
A drip campaign is a series of automated emails sent at set intervals to guide subscribers through the customer journey. These emails can be used for lead nurturing, onboarding, or re-engagement, ensuring continuous interaction with your brand.
How can Bird improve my email marketing ROI?
We optimise your email marketing with data-driven insights, audience segmentation, and high-quality content. By refining your strategy and improving engagement, we help increase conversion rates and deliver a stronger return on investment.
What regulations must email marketing comply with?
In the UK, email marketing must comply with GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations). This means businesses must have clear consent before sending marketing emails and provide an easy opt-out option for recipients.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
Interested in working with us? Contact us
Fill in our simple quotation request form for an indication of just how cost-effective we can be. We aim to have pricing available to review within 24 hours.
