Matter Designs
Website Design, Hosting and SEO for a Kitchen and Bathroom Designer.
Project Overview
Matter Designs designs and fits kitchens, bathrooms, bedrooms and home offices from its showroom in Maldon, Essex. The team offers bespoke design, project management and installation, and has been transforming homes across the county for many years. Matter wanted a website that matched the standard of its work. Our new site went live in 2026, so visitors can browse kitchens by range and colour, look through finished projects and book a showroom visit, and we’ve added local pages for the towns Matter covers across Essex. We host the site and run its SEO.
Project Highlight
- From 5 to 14 Website Enquiries, July to September Year on Year
- 213% Increase in Google Impressions Since the New Site Launched
- From 10 to 40 Tracked Keywords in Google’s Top 30 Since March 2026
- 27% Increase in Google Clicks Year on Year
Challange
The old site undersold the business. There were no case studies or reviews, and nothing to show the range of styles and finishes on offer before a customer walked into the showroom.
With no local pages, Matter also had little exposure in nearby towns such as Chelmsford, Southend and Rayleigh. The site needed to make it easier to book a showroom visit or a free design consultation.
Solution
We rebuilt the site around Matter’s own work and the areas it covers, then moved on to SEO once it launched in 2026.
- Collections: Kitchens browsable by range and colour, so customers can narrow down a style before they visit.
- Project Pages: A portfolio of completed homes with photos and details of each project.
- Showroom Pages: Separate pages for the kitchen and bathroom showrooms, with clear ways to book a visit.
- Area Pages: Pages for towns across Essex, including Maldon, Southend, Chelmsford and Rayleigh.
- Niche Service Pages: A page for each room, from kitchens and bathrooms to home offices and utility rooms.
- Hosting and Support: We host the site and handle updates, so the team can focus on its customers.
Visual Results
We have loved working with Bird Marketing and we are so proud of our new website. We have been recommending Bird to everyone!
John Managing DirectorThe Results
View Website- From 5 to 14 website enquiries, form submissions and email clicks from the UK (July to September 2026 vs 2025)
- +213% Google impressions (May to October 2026 vs November 2025 to April 2026)
- From 10 to 40 tracked keywords in Google’s top 30 results (March to October 2026)
- +27% Google clicks (July to September 2026 vs July to September 2025)
