- Stigmatised Industry: Our team had to navigate the complexities associated with the medical cannabis sector, making it more difficult to secure reputable backlinks.
- Strict Regulatory Guidelines: The agency ensured compliance with UK regulations, requiring extra vigilance when creating content and outreach materials.
- Niche Audience: Releaf’s specialised services demanded a carefully tailored approach to effectively reach those most likely to benefit from medical cannabis treatments.
Releaf
SEO & Link Building for a Pioneering Medical Cannabis Dispensary in the UK
Project Overview
Bird Marketing was appointed by Releaf, a forward-thinking medical cannabis dispensary in the UK, to develop a robust link building and SEO strategy. Releaf’s mission is to shape the future of medical cannabis through innovative treatments and education, while demonstrating how cannabis-based medicines can be transformative for patients.
Project Highlights
- Successfully navigated stringent regulations to acquire high-quality backlinks in a challenging industry.
- Developed compelling, compliant content that resonated with patients, medical professionals, and industry experts alike.
- Strengthened Releaf’s brand authority through collaboration with reputable publishers.
- Maintained consistent communication with stakeholders to ensure all material remained compliant with UK standards.
Challenge
Solution
Our team employed a multifaceted strategy to strengthen Releaf’s SEO and link building efforts. The team carried out comprehensive keyword research to identify high-intent, relevant search terms and initiated a targeted outreach plan. Partnerships were formed with reputable health, wellness, and niche-specific publications to secure credible backlinks. Alongside this, we optimised Releaf’s on-site content in accordance with search engine best practices to enhance overall user experience.
Visual Results.
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The Results
- Improved Online Visibility: Releaf experienced a notable boost in search engine rankings for targeted keywords.
- Enhanced Trust & Credibility: The brand’s association with respected industry sources increased its credibility among patients and partners.
- Sustainable Growth: Ongoing link building initiatives and on-site optimisations continued to drive organic traffic and conversions, enabling Releaf to achieve its long-term objectives.
