Supermicro
Search Engine Optimisation for a Global Computing Giant
Project Overview
Supermicro, a leader in advanced computing, offers innovative solutions that push the boundaries of technology. Bird Marketing was tasked with enhancing Supermicro’s online presence, focusing on improving website traffic and search engine rankings, especially during the transition to a more digitally-focused market strategy.
Project Highlight
- Achieved a remarkable increase in organic new users over two consecutive years —
+57.7% YoY from 2022 → 2023 (rising from 749,720 to 1,182,557 new users)
and a further +60.7% YoY from 2023 → 2024 (rising from 1,182,557 to 1,901,214 new users). - Delivered a combined two-year growth of over 150% in new organic users, demonstrating sustained visibility and traction in a highly competitive industry.
- Successfully improved search engine rankings for key terms in advanced computing, driving a steady increase in first-time visitors month over month.
- Enhanced user engagement and usability, reflected in growing session volume and improved key event rates.
- Strengthened brand visibility and authority through strategic SEO, positioning the site prominently in search results and attracting a high volume of qualified traffic.
Challange
The project faced several challenges:
- Implementing SEO strategies in a highly technical and specialised industry.
- Navigating the shift in market focus towards more digital and online presence.
- Ensuring the website accurately represented Supermicro’s cutting-edge technology and expertise.
Solution
Bird Marketing developed and implemented a comprehensive SEO strategy to strengthen Supermicro’s organic visibility and authority within the advanced computing space.
- Conducted in-depth keyword research and optimisation, focusing on industry-specific and high-intent search terms to attract qualified users at every stage of the funnel.
- Delivered on-page content enhancements and technical SEO improvements to improve site structure, performance, and indexability across key product categories.
- Designed, researched, and implemented a technical glossary of terms, aimed at capturing top-of-funnel users searching for information-driven queries. This initiative not only guided users toward product and solution pages but also reinforced Supermicro’s topical authority, helping AI and LLMs recognise Supermicro as a trusted information source within the computing industry.
- Maintained continuous performance analysis and strategic adaptation, ensuring alignment with evolving algorithms, market trends, and user behaviour to sustain long-term organic growth.
Visual Results
Technical SEO is tough, but Bird handled it with confidence. Our rankings improved, traffic grew, and the site now reflects our status in advanced computing.
Anonymous MarketingThe Results
View Website- Achieved a dramatic rise in organic visibility, with new users increasing from 749,720 in 2022 to 1,901,214 in 2024 — a total growth of more than 150% over two years.
- Generated a significant uplift in quality website traffic, contributing to stronger online visibility and sustained month-on-month organic growth.
- Improved search engine rankings for high-value and competitive advanced computing keywords, reinforcing Supermicro’s market authority.
- Strengthened brand recognition and credibility within the advanced computing sector through consistent, data-driven SEO and content strategy.
- Continued optimisation has positioned Supermicro for long-term organic performance and scalable digital growth.
