Instagram Advertising Agency in UK
That Delivers Results
PAID ADVERTISING ON INSTAGRAM .
Instagram Advertising
Instagram advertising is a digital marketing strategy that involves creating sponsored content on Instagram to reach a wider, targeted audience. In the UK, where Instagram boasts millions of active users, it offers businesses a platform to connect with potential customers, enhance brand visibility, and drive conversions. With advanced targeting options like demographics, interests, and behaviours, Instagram ads ensure your message reaches the right audience. The platform supports various ad formats—image, video, carousel, and Stories—allowing for creative, engaging campaigns tailored to different objectives.
Targeted Reach
- Location Targeting: Reach UK-specific audiences.
- Interest-Based: Use Instagram’s interest targeting to connect with users.
- Behaviour Insights: Target users based on their online behaviour.
Content Creation
- Visual Branding: Enhance brand recognition with consistent, high-quality visuals.
- Engaging Copy: Craft compelling ad copy that resonates with the UK audience.
- Creative Design: Use eye-catching designs tailored to Instagram’s visual platform.
Campaign Management
- End-to-End Setup: Manage your campaign from planning to execution seamlessly.
- Budget Control: Set daily or lifetime budgets to maximise ROI.
- Real-Time Adjustments: Optimise campaigns on the fly for better results.
Facebook Ads
- Cross-Platform Integration: Seamlessly run ads on both Facebook and Instagram.
- Advanced Targeting: Use Facebook’s robust targeting options to reach specific demographics and interests.
- Engagement Tools: Leverage features like Facebook Messenger ads to interact directly with potential customers.
X Ads
- Promoted Tweets: Amplify your message to reach a larger, engaged audience on Twitter.
- Real-Time Interaction: Engage with users directly through ads in trending conversations and events.
- Custom Audiences: Target users based on keywords, interests, and follower lookalikes for more impact.
TikTok Ads
- Creative Content: Utilise TikTok’s dynamic ad formats to create short-form video ads.
- Viral Potential: Tap into trends and challenges to increase ad visibility and engagement.
- Precise Targeting: Use TikTok’s targeting options to reach your desired audience, especially younger demographics.
Insta Ads: A Key Player in Digital Advertising
Insta ads provide a direct channel to engage potential customers through visually appealing, tailored content. Unlike traditional ads, Insta ads integrate seamlessly into users’ feeds, offering a non-intrusive way to showcase your brand. For UK businesses, this means the ability to connect with a diverse audience actively seeking new trends and products. Insta ads offer multiple formats, from immersive Stories to interactive shoppable posts, making it easier to guide users through the buying journey. The platform’s data-driven approach allows for ongoing optimisation, ensuring each campaign is both cost-effective and results-oriented.
UK Social Media Locations
We are adept at providing high-calibre social media services throughout the United Kingdom. Seize the potential for expansion with our advanced, location-tailored social media strategies within the UK’s vibrant digital landscape.
SMM Agency London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]
SMM Agency Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]
SMM Agency Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
Professional Instagram Ad Campaigns
- Award-Winning Creativity: Our team is recognised for creating innovative ad campaigns that captivate Instagram audiences.
- Data-Driven Social Insights: We utilise Instagram’s analytics to understand audience behaviour, optimising ads for peak performance.
- Customised Social Strategies: We tailor each campaign to fit Instagram’s unique platform, ensuring content resonates with its highly visual audience.
- Efficient Social Media Systems: Our refined processes streamline campaign creation and management, ensuring consistent, high-quality output.
- Global Social Reach: With a presence worldwide, we adapt our strategies to connect with diverse audiences on Instagram effectively.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
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Industries We Work With
At Bird, we extend our Instagram Advertising expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
Accountant Social Media
Adult Social Media
Architect Social Media
Automotive Social Media
Aviation Social Media
Bank Social Media
Cannabis & CBD Social Media
Casino Social Media
Chiropractor Social Media
Construction Social Media
Crypto Social Media
Dentist Social Media
Ecommerce Social Media
Education Social Media
Electrician Social Media
Energy Social Media
Enterprise Social Media
Entertainment Social Media
Events Social Media
Fashion Social Media
Finance Social Media
Fitness & Nutrition Social Media
Food Social Media
Government Social Media
Healthcare Social Media
Insurance Social Media
Interior Design Social Media
Landscaping Social Media
Law Social Media
Logistics Social Media
Luxury Social Media
Manufacturing Social Media
Moving Company Social Media
Pharma Social Media
Plastic Surgery Social Media
Plumbing Social Media
Real Estate Social Media
Recruitment Social Media
Retail Social Media
Roofing Social Media
SaaS Social Media
Small Business Social Media
Sports Social Media
Technology Social Media
Telecom Social Media
Tourism Social Media
Yachting Social Media
Commercials on Instagram: Best Formats for Your Brand
Instagram offers diverse ad formats tailored to various marketing goals, each with its unique advantages for the UK market:
- Photo Ads: These are the simplest and most effective ads, using striking, high-quality images to tell your brand’s story. They appear directly in users’ feeds and blend with organic content, making them less intrusive and more engaging.
- Video Ads: Perfect for dynamic storytelling, video ads can be up to 60 seconds long and are ideal for showcasing product features, behind-the-scenes looks, or customer testimonials. They capture attention with motion and sound, making them highly engaging.
- Carousel Ads: Carousel ads allow users to swipe through a series of images or videos within a single ad. They are particularly useful for highlighting multiple products, showcasing different features, or creating a narrative journey.
- Stories Ads: Stories ads appear between user Stories and take up the full screen, creating an immersive experience. They support interactive elements like polls and swipe-up links, which can drive traffic and engagement quickly.
- Shopping Ads: These ads make it easy for users to shop directly on Instagram. By tagging products within your ads, you enable users to explore product details and make purchases without leaving the app, streamlining the path to conversion.
What IG Ads Can Cover
- Brand awareness campaigns
- Product launches
- Event promotions
- Driving website traffic
- Lead generation
- Customer engagement
- E-commerce sales
- App installations
- Retargeting existing customers
- Special offers and discounts
- Much more…
Why Bird is the Right Ads Manager for Instagram
Letting Bird manage your Instagram ad campaigns allows you to focus on what truly matters—growing your business. As expert ad managers, we handle everything from strategic planning to real-time optimisation, ensuring your campaigns perform at their best. With Bird taking care of the complexities of Instagram advertising, you can dedicate your time and resources to core business activities like product development, customer service, and scaling operations. Our hands-on approach means you benefit from expertly managed campaigns without the hassle, driving results while you concentrate on your business’s growth and success.
Wanna get in touch? Let’s talk
Instagram Advertising Tools & Software
At Bird, we utilise a suite of tools to maximise your Instagram advertising success. We leverage Instagram’s own advertising platform for creating and targeting ads, ensuring they’re tailored to reach the right audience. Using Meta Business Suite, we seamlessly integrate and manage campaigns across both Instagram and Facebook for a unified approach. Additionally, we employ Hootsuite for advanced scheduling, monitoring, and analytics, allowing us to optimise performance and keep your campaigns running efficiently across all platforms.
meet the team .
Our Instagram Advertising team.
We take pride in employing the industry’s best Instagram Advertising experts to ensure the success of your campaign.













Frequently Asked IG Advertising Questions
How can Instagram advertising benefit my UK-based business?
Instagram advertising can increase brand visibility, drive traffic, and boost sales by targeting the UK’s active Instagram user base. With tailored ads and advanced targeting, you can connect with potential customers who are more likely to engage with your brand.
How can I use Instagram ads to increase website traffic?
Use link-based ad formats like Photo Ads, Video Ads, and Stories Ads, which include a “Learn More” or “Shop Now” call-to-action button directing users to your website. Ensure your landing page is optimised for conversions.
How do I ensure my Instagram ads comply with UK advertising regulations?
Ensure your ads comply with the UK’s Advertising Standards Authority (ASA) guidelines, which require transparency, honesty, and non-misleading content. Include necessary disclaimers, avoid exaggerated claims, and ensure all information is accurate.
Can I retarget users with Instagram ads?
Yes, you can use retargeting strategies to reach users who have interacted with your brand before, such as website visitors or people who have engaged with your Instagram content, increasing the chances of conversion.
Can I use user-generated content in my Instagram ads?
Yes, user-generated content (UGC) can be used in Instagram ads with the user’s permission. UGC adds authenticity and social proof to your ads, making them more relatable and trustworthy.
How much does Instagram advertising cost in the UK?
Costs vary based on factors like ad format, audience size, and campaign objectives. In the UK, you can set a daily or lifetime budget, with costs typically starting from £0.50 per click, depending on your targeting and industry.
What is the difference between boosting a post and running an Instagram ad?
Boosting a post is a simplified form of advertising that promotes an existing post to a wider audience. Running an Instagram ad involves creating more targeted campaigns using Ads Manager, offering advanced options like A/B testing, audience targeting, and custom objectives.
What kind of businesses benefit most from Instagram advertising?
While any business can benefit, those with strong visual content, such as fashion, beauty, food, travel, and lifestyle brands, tend to perform exceptionally well on Instagram due to its image-centric nature.
How do I choose the right ad format for my campaign?
Choose the format based on your campaign goals. Use Photo Ads for simple, direct messaging, Video Ads for storytelling, Carousel Ads to showcase multiple products, and Stories Ads for immersive, full-screen experiences.
Can I target specific regions within the UK with Instagram ads?
Yes, Instagram’s advanced targeting options allow you to target specific regions, cities, or even postcodes within the UK. This geographic targeting helps you focus on areas most relevant to your business.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
Interested in working with us? Contact us
Fill in our simple quotation request form for an indication of just how cost-effective we can be. We aim to have pricing available to review within 24 hours.