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Building a strong backlink profile is crucial for SEO success. The best link-building tools simplify this task by providing powerful outreach capabilities and advanced backlink analysis. These tools help identify potential link opportunities, manage outreach campaigns, and monitor the effectiveness of each link, making them essential for boosting website authority and search engine visibility.

Our team has personally tested and compiled this list of the best link-building tools to help you make an informed decision. Each tool has been chosen for its effectiveness and ease of use to enhance your SEO efforts.

Respona is an all-in-one link-building and outreach platform that automates the process of acquiring quality backlinks and improving digital PR. It simplifies outreach by integrating contact finding, email personalisation, and campaign management.

Perks and Services:

  • Price: Offers a tiered pricing structure suitable for various business sizes, with details available on their pricing page.
  • Services: Features automated link building, digital PR, and influencer outreach, along with tools for finding and verifying contact details for targeted outreach.
  • Perks: Respona is praised for automating repetitive tasks, allowing users to focus on strategic outreach, and includes unique AI-driven personalisation for email campaigns.
URL Profiler is a versatile tool for SEOs, streamlining tasks like content and backlink auditing, email harvesting, and social data analysis. It can process large volumes of URLs quickly to gather essential SEO data efficiently.

Perks and Services:

  • Price: Offers a 14-day free trial, with further pricing details on their website.
  • Services: Specialises in content auditing, link analysis, and gathering social engagement data, with no limits on the number of URLs processed.
  • Perks: Known for its speed and ability to integrate multiple data sources, URL Profiler is a significant time-saver in SEO workflows, providing in-depth analytics and reports.
LinkStorm is a groundbreaking software designed to help SEOs and site owners optimise their internal linking campaigns. Powered by AI, it suggests contextually relevant internal links, uncovers internal linking issues, and supports anchor text optimisation.

Prices:

  • Starting at £30 per month, offering unlimited projects and websites, with a maximum of 1,000 URLs checked and 1,000 credits for monthly page analysis.
  • Free trial available.

Perks & Services:

  • Comprehensive internal link analysis: Thoroughly crawls your website to provide a detailed overview of your internal linking status.
  • Intelligent internal linking: AI-assisted algorithms suggest internal link opportunities based on contextual relevance and semantic analysis.
  • Identify internal linking problems: Detects broken links, no-follows, and redirects affecting your internal linking campaigns.
  • Anchor text optimisation: Helps create diverse, keyword-rich anchor texts on your site.
  • SEO enhancement: Boosts your site’s SEO performance through effective internal link management.
  • Time efficiency: Significantly reduces the time required to build internal links, especially for large sites.
IndexCheckr is an innovative toolkit designed to help users check the indexing status of web pages on Google. If pages are not indexed, the tool verifies the website’s index status at no extra cost. It offers proactive monitoring to enhance SEO efficiency.

Prices:

  • No subscription required. Buy credits (1 credit = 1 check) as needed, starting at £15 for 2,000 credits.
  • Free 50 credits available for testing.

Perks & Services:

  • Domain and page index checks: Verifies the indexing status of individual pages and entire sites without extra fees.
  • Automated checks and notifications: Schedule automatic checks and receive email updates for indexed or deindexed pages.
  • Detailed records: Logs each indexing check with timestamps, providing a comprehensive history of page statuses.
  • Data export: Export detailed reports and data in CSV format.
  • Integration with indexers: Direct connection with popular indexing services for submitting pages.
Semrush is a comprehensive digital marketing tool offering a wide range of functionalities for improving online visibility and marketing analytics. It caters to various clients, from freelancers to large enterprises.

Perks and Services:

  • Price: Various plans starting from budget-friendly options for freelancers to advanced solutions for enterprises.
  • Services: Provides keyword research, site audits, competitor analysis, and traffic analytics.
  • Perks: Features a vast keyword database and advanced competitive analysis tools, like Keyword Gap analysis and SEO Content Template.
Ahrefs is a powerful SEO tool that helps users grow search traffic, research competitors, and monitor their niche. It offers a robust toolset, including site audits and content exploration.

Perks and Services:

  • Price: Flexible pricing plans tailored for individuals to large enterprises.
  • Services: Includes keyword research, site audits, competitor analysis, and rank tracking.
  • Perks: Notable for its large database of keywords and extensive SEO metrics.
Hunter is a specialised tool for finding and verifying email addresses, making it easier for professionals to connect with relevant contacts. It provides efficient email outreach solutions.

Perks and Services:

  • Price: Offers a free plan with basic features and various paid plans.
  • Services: Includes domain search, email finding, and email verification.
  • Perks: Known for its precision and extensive database, helping streamline outreach and improve efficiency.
BuzzStream is a comprehensive digital PR and link-building solution that automates and enhances outreach efforts. It’s designed to help teams build relationships and manage campaigns efficiently.

Perks and Services:

  • Price: Various pricing tiers to suit different users.
  • Services: Offers link building, digital PR, content promotion, and influencer outreach.
  • Perks: Praised for its CRM-like capabilities in managing relationships and communications.
BuzzSumo is a premier tool for content discovery, influencer outreach, and competitive research. It provides insights into what content performs best for any topic or competitor.

Perks and Services:

  • Price: Offers various pricing plans, with discounts for annual payments.
  • Services: Facilitates content discovery, influencer engagement, and performance analysis.
  • Perks: Known for its comprehensive database and advanced filtering options.
Now part of Connectively, HARO facilitates connections between journalists, PR professionals, and subject matter experts.

Perks and Services:

  • Price: Offers various subscription levels, including some free features.
  • Services: Connects journalists with expert sources.
  • Perks: Known for its vast network and real-time updates, enhancing media engagement.
Postaga is an AI-powered outreach platform designed to enhance sales and link building. It streamlines outreach by identifying opportunities and automating communications.

Perks and Services:

  • Price: Offers a 14-day free trial.
  • Services: Specialises in automated outreach campaigns, including link building and guest posting.
  • Perks: AI-assisted campaign management simplifies the outreach process.
Pitchbox is a link-building and influencer outreach platform tailored for SEO professionals, agencies, and brands. It enhances outreach campaigns through streamlined prospecting, targeted emailing, and efficient follow-up processes.

Perks and Services:

  • Price: Offers a free demo and various pricing plans.
  • Services: Specialises in prospecting, influencer outreach, and content marketing automation.
  • Perks: Celebrated for its automation capabilities, allowing effective management of large volumes of contacts.

Ready to Boost Your SEO?

We hope this curated list of link-building tools helps propel your SEO strategy forward. Explore these resources and start building high-quality links to improve your search engine rankings. If you have questions or need further guidance, feel free to reach out to us. Happy link building!a

Luke Hickman

Luke is a digital marketing specialist at Bird since 2017, handling over 100 projects across various sectors. Skilled in SEO, PPC, and strategic planning, he delivers customized solutions to boost online presence and engagement for clients. If you would like your tool to be added to our list, please contact us at this email: [email protected].