Essex Turbos
Website Design, SEO & PPC for Car Turbo Supplier.

Project Overview
Essex Turbos is the UK’s leading independent turbo supplier, providing exchange units to a diverse customer base that includes car owners, fitting garages, mobile mechanics, car dealers and motor factors.
- Rebuild the existing website so that it reflected the brand’s authority and could support e-commerce sales.
- Grow organic traffic by expanding the breadth and depth of SEO-focused landing pages.
- Drive high-intent visits through PPC campaigns aimed at flagship, high-margin turbo models.
Project Highlight
- PPC budget re-allocation resulted in higher impression share for priority products.
- Positive feedback from trade customers praising the simplified ordering journey.
- Seamless site migration with comprehensive 301 redirects preserved nearly all historical rankings and ensured a smooth hand-over for ongoing SEO performance.
- Site relaunch delivered ahead of schedule with zero downtime.
- Organic footprint expanded from dozens to hundreds of indexed landing pages.
- Average page-load time cut by more than half, improving user experience and Quality Score.
Challange
- The legacy site was dated, slow and lacked e-commerce functionality.
- Product data were inconsistent, making it difficult for users to find the correct turbo model.
- Organic visibility was thin outside the brand name, leaving the business reliant on word of mouth.
- Paid search campaigns were fragmented, leading to wasted spend on low-value keywords.
- A competitive aftermarket parts landscape meant authoritative backlinks were hard-won.
Solution
We executed a full-scale site rebuild for Essex Turbos, delivering a faultless migration and design overhaul that met every element of the brief.
PPC Optimisation
- Re-structured campaigns around high-margin SKUs, negative-matching low-intent queries.
- Introduced ad extensions highlighting free next-day delivery and warranty terms.
- Launched remarketing lists to re-engage recent browsers with tailored offers.
Web Design
- Redesigned the site for speed, mobile responsiveness and trust signals.
- Integrated a full e-commerce layer with real-time stock and secure checkout.
- Simplified navigation so visitors could filter by make, model and engine code in two clicks.
- Added a bespoke “Find Your Turbo” search function on the homepage, letting users jump straight to the exact turbo by make, model, year and engine code.
Content & SEO
- Built an extensive Q&A resource hub focused on common turbo issues and maintenance.
- Created car-model landing pages alongside dedicated pages for each turbo part number.
- Undertook a targeted link-building campaign with industry blogs and forums.
- Secured local citations for major UK cities to capture “near me” searches.
Visual Results
The most impressive part of this company is their ability to overcome and find resolutions for any issues that arise
Garret ManagerThe Results
View Website- Marked uplift in organic sessions and enquiries within the first quarter post-launch.
- Noticeable reduction in cost per acquisition across paid channels after the account restructure.
- A sustained increase in online revenue, supported by a higher average order value.
- Strengthened brand authority in aftermarket motoring niches, paving the way for future growth.
