Website SEO Migration Agency
That Delivers Results
PROFESSIONAL SEO SITE MIGRATIONS.
Website Domain Migration Services.
Website SEO migration involves transferring a website to a new domain, platform, or structure while ensuring search engine rankings, organic traffic, and overall site performance remain intact. Without proper planning, migration can lead to a loss of visibility, decreased search rankings, and reduced revenue, making it a critical process for businesses of all sizes. During migration, essential SEO elements such as redirects, metadata, URL structures, and content hierarchies must be carefully managed to ensure search engines can crawl and index the new site without issues. This not only safeguards existing optimisation efforts but also sets the foundation for future growth, ensuring users can continue to navigate the website without interruptions and maintaining a positive experience while protecting the digital footprint already established by the business.
Redirect Mapping
- 301 Redirects: Safeguarding rankings with accurate URL redirections.
- Backlink Preservation: Retaining authority by redirecting external links.
- Error Prevention: Preventing 404 errors for seamless user navigation.
URL Optimisation
- Clean Structures: Crafting concise, descriptive, and SEO-friendly URLs .
- Keyword Inclusion: Optimising URLs with relevant target terms.
- Hierarchy Preservation: Maintaining well-structured URL paths for navigation and indexing.
Metadata Retention
- Title Tags: Crafting optimised and compelling titles for every page of the site.
- Meta Descriptions: Writing click-worthy descriptions to improve search engine results.
- Tag Transfer: Ensuring metadata is retained and applied across the new site.
Content Mapping
- Content Hierarchy: Structuring content logically to ensure optimal user experience.
- Duplication Checks: Identifying and removing redundant or duplicate content effectively.
- Optimised Placement: Placing content strategically to align with search intent and relevance.
Sitemap Updates
- XML Sitemap: Updating XML sitemaps to reflect the site’s new URL structure.
- Search Submission: Submitting updated sitemaps to ensure proper crawling and indexing.
- Dynamic Content: Accounting for pages with frequent updates or changes.
Mobile SEO Migration
- Responsive Design: Testing for flawless usability across mobile and tablet devices.
- Speed Optimisation: Improving mobile page speed to enhance user experience.
- Mobile Crawling: Ensuring the site meets mobile-first indexing requirements.
SEO Migration: A Safeguard for Your Rankings and Revenue
SEO migration plays a vital role in preserving a website’s search visibility and revenue during a transition to a new domain, platform, or structure. It ensures your website’s ranking signals, such as backlinks, content optimisation, and metadata, are carried over effectively. Without this process, businesses risk losing years of SEO efforts, which can lead to a decline in organic traffic and missed revenue opportunities.
By properly managing redirects, URL mapping, and indexing protocols, SEO migration safeguards your digital presence. It also identifies potential issues such as broken links or duplicate content, ensuring they’re resolved before they impact performance. In essence, it allows businesses to evolve their website without compromising their hard-earned online authority and search engine trustworthiness.
Website SEO Migration Locations
We excel in delivering sophisticated Website SEO Migration solutions across the United Kingdom. Capitalise on growth opportunities with our cutting-edge, location-specific Website SEO Migration offerings in the dynamic UK digital ecosystem.
SEO London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]
SEO Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]
SEO Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
SEO Migration Services: Your Guide to Smooth Transitions
- Comprehensive Planning: We conduct detailed audits to ensure all critical SEO elements, such as redirects, metadata, and URL structures, are accurately mapped and transferred.
- Risk Mitigation: Our process identifies and resolves potential issues, such as broken links and duplicate content, to prevent ranking losses.
- Tailored Strategies: Bird creates bespoke migration plans to meet the unique needs of your website and business goals.
- Efficiency-Focused Systems: Our streamlined processes minimise downtime, ensuring a smooth transition.
- Ongoing Support: Post-migration, we monitor and optimise your site to maintain rankings and traffic.
Trust Bird to safeguard your digital presence during website transitions.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
Filter
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
. RANK . CONVERSIONS . DESIGN
Industries We Work With
At Bird, we extend our Website SEO Migration expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
Accountant SEO Migration
Adult SEO Migration
Architect SEO Migration
Automotive SEO Migration
Aviation SEO Migration
Bank SEO Migration
Cannabis & CBD SEO Migration
Casino SEO Migration
Chiropractor SEO Migration
Construction SEO Migration
Crypto SEO Migration
Cybersecurity SEO Migration
Dentist SEO Migration
Ecommerce SEO Migration
Education SEO Migration
Electrician SEO Migration
Energy SEO Migration
Enterprise SEO Migration
Entertainment SEO Migration
Events SEO Migration
Fashion SEO Migration
Finance SEO Migration
Financial Advisor SEO Migration
Fitness & Nutrition SEO Migration
Food SEO Migration
Government SEO Migration
Healthcare SEO Migration
Hotel SEO Migration
HVAC SEO Migration
Insurance SEO Migration
Interior Design SEO Migration
Landscaping SEO Migration
Law SEO Migration
Logistics SEO Migration
Luxury SEO Migration
Manufacturing SEO Migration
Moving Company SEO Migration
Pharma SEO Migration
Plastic Surgery SEO Migration
Plumbing SEO Migration
Real Estate SEO Migration
Recruitment SEO Migration
Retail SEO Migration
Roofing SEO Migration
SaaS SEO Migration
Small Business SEO Migration
Sports SEO Migration
Technology SEO Migration
Telecom SEO Migration
Tourism SEO Migration
Wealth Management SEO Migration
Yachting SEO Migration
Why Every Website Move Needs an SEO Migration Checklist
An SEO migration checklist is an essential tool to navigate the complexities of transferring your website without compromising its performance. This checklist acts as a step-by-step guide to ensure critical SEO elements are preserved during the transition.
Key components include auditing existing URLs, creating a detailed redirect plan, and safeguarding metadata, titles, and descriptions. It also involves pre-launch testing, such as crawlability checks and broken link fixes, ensuring the new site is fully optimised before going live.
The checklist is vital for avoiding common pitfalls like lost rankings, broken links, and diminished traffic, all of which can impact revenue. By addressing these risks, it helps maintain search engine trust and ensures users experience a smooth transition.
With a robust SEO migration checklist, you can confidently manage your website move while safeguarding your digital presence.
What SEO Migration Covers?
- Redirect mapping and implementation
- URL structure optimisation
- Preservation of metadata and tags
- Content hierarchy adjustments
- Broken link identification and fixes
- Sitemap updates and submission
- Analytics and tracking setup
- Pre-launch crawlability checks
- Post-migration performance monitoring
- Duplicate content identification and resolution
- Much more…
Why eCommerce SEO Migration Requires Expertise
eCommerce SEO migration involves unique challenges that require specialised expertise. Without careful management, the migration of an online store can result in lost search visibility and revenue. Here’s why it’s essential to approach eCommerce migrations with expert guidance:
- Unique Challenges: Product and category pages often feature layered navigation, dynamic URLs, and specific metadata that must be preserved to avoid disruptions in search visibility.
- Large Volume of Pages: eCommerce sites handle a vast number of pages, each crucial for driving sales. Errors like improper redirects or missing schema can severely impact rankings and user experience.
- Category Pages as SEO Hubs: These pages often link to multiple products and subcategories, making their optimisation crucial during migration.
- Tailored Strategy: A specialised approach ensures that these complex structures are seamlessly transferred, safeguarding both search performance and the store’s ability to convert traffic into revenue.
In conclusion, eCommerce SEO migration is a delicate process that demands precision and expertise. With a well-planned strategy, businesses can avoid common pitfalls and ensure their online stores continue to perform at their best.
Wanna get in touch? Let’s talk
Domain Migration SEO tools & software
We utilise industry-leading tools to ensure a seamless website SEO migration. Screaming Frog is invaluable for on-page SEO analysis and precise URL mapping, allowing us to identify critical elements like metadata, redirects, and broken links. Google Search Console aids in monitoring indexing issues and resolving crawl errors during and after the migration. These tools, combined with our expertise, ensure your website retains its search visibility and performance throughout the process.
meet the team .
Our Website SEO Migration team.
We take pride in employing the industry’s best Website SEO Migration experts to ensure the success of your campaign.












Frequently Asked Website Migration SEO Questions
Why is SEO important during website migration?
SEO ensures that rankings, traffic, and search engine trust are retained. Without it, businesses risk losing visibility, leading to reduced traffic and revenue post-migration.
How does URL mapping help in SEO migration?
URL mapping ensures old URLs redirect seamlessly to new ones, preserving link equity, preventing 404 errors, and maintaining a positive user experience.
Why is metadata preservation important during migration?
Metadata, like titles and descriptions, is crucial for search engine understanding. Losing it can reduce visibility, click-through rates, and rankings.
How long does an SEO migration take?
The timeline varies by website size and complexity, but a typical migration with SEO integration can take anywhere from 4 to 12 weeks.
Can website SEO migration improve rankings?
Yes, if managed effectively, it can create opportunities for SEO optimisation, better user experience, and improved rankings post-migration.
How do you handle broken links during migration?
Broken links are identified using tools like Screaming Frog and resolved with 301 redirects, ensuring no disruption to user or search engine paths.
Do I need to inform search engines about my migration?
Yes, using tools like Google Search Console, submit a change of address or updated sitemap to help search engines understand the new structure.
Will my traffic drop after migration?
Temporary fluctuations can occur, but proper SEO planning and execution minimise traffic drops and accelerate recovery.
What is the role of redirects in SEO migration?
Redirects guide search engines and users from old URLs to new ones, preserving link equity and preventing ranking loss.
How do you ensure my site remains crawlable post-migration?
We test with tools like Screaming Frog to identify and fix crawl errors, ensuring search engines index the new structure properly.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
Interested in working with us? Contact us
Fill in our simple quotation request form for an indication of just how cost-effective we can be. We aim to have pricing available to review within 24 hours.