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SaaS SEO Agency

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We are Bird. A multi award winning SaaS SEO Agency. We are based in the UK with offices worldwide.

professional Software SEO Solutions .

SaaS SEO Company UK

SaaS SEO focuses on strategies that help SaaS businesses rank higher in search engine results. Because SaaS products are typically subscription-based software applications accessible online, SaaS SEO has to consider the unique challenges and goals of these businesses, like demonstrating the value of the software, attracting sign-ups or free trials, and maintaining a strong online presence to outperform competitors. The use of structured data for software apps, improves how search engines understand these apps. While the core principles of SEO apply to both SaaS and traditional models, SaaS SEO requires a more specialised approach tailored to the unique nature of SaaS businesses, focusing on strategies that address the specific needs and behaviors of potential software users.

Technical SEO

  • Optimised Performance: Enhanced site speed and structure aimed at SaaS-specific user behaviour.
  • Streamlined Crawlability: Adjusted crawling and indexing settings tailored to SaaS platforms.
  • Data Security: Robust security protocols specifically targeted to protect SaaS user data.

Local SEO

  • Targeted Local Visibility: Customised strategies for SaaS companies seeking local enterprise customers.
  • Customer Engagement: Drive enterprise clients to engage with your SaaS platform.
  • Local Credibility: Establish your SaaS solution as a trusted, locally-available service through targeted reviews and citations.

Mobile SEO

  • Enhanced Mobile UI: Focused on SaaS mobile app or platform usability.
  • Mobile-First Ranking: Tailored approaches to elevate your SaaS solution in mobile search.
  • Accelerated Load Times: Site performance optimisations specifically for mobile SaaS platforms.

Ecommerce SEO

  • Optimised SaaS Product Pages: Strategies to elevate the visibility of your SaaS product or service.
  • Conversion Strategies: Tactics specifically aimed at increasing SaaS sign-ups or purchases.
  • Technical Streamlining: SaaS-oriented technical enhancements for frictionless user experience.

International SEO

  • Global SaaS Reach: Strategies tailored for multi-region SaaS solutions.
  • Cultural Adaptations: SaaS platform localisation for various markets.
  • Hreflang for SaaS: Specific implementations to ensure accurate language targeting for your SaaS product.

SEO Consultants

  • Expert SaaS Guidance: Receive advice geared towards the unique challenges and opportunities in the SaaS landscape.
  • Strategic SaaS SEO Planning: Joint development of strategies specifically designed for your SaaS enterprise.
  • Continuous SaaS Support: Ongoing consultancy to fine-tune your evolving SaaS SEO strategy.

SEO Audits

  • Focused Analysis: A detailed look at how well your SaaS product or service is performing in search.
  • Actionable SaaS Insights: Recommendations specifically designed to improve your SaaS offering’s visibility.
  • Performance Monitoring: Dedicated tracking of SaaS-specific KPIs.

Link Building

  • Quality SaaS Links: Focused acquisition of backlinks from SaaS industry authorities.
  • Relevant Connections: Prioritisation of industry-relevant linking opportunities.
  • Organic SaaS Growth: Ethical link-building strategies that resonate with SaaS metrics.

Enterprise SEO

  • SaaS Scalability: Strategies designed for large-scale SaaS solutions.
  • Custom SaaS Approaches: Tailored tactics to meet your enterprise-level SaaS objectives.
  • Data-Driven SaaS Decisions: Advanced analytics focused on enterprise SaaS performance metrics.

SaaS SEO Services UK: Maximise Your Online Reach

When it comes to SEO for SaaS, superficial adjustments won’t suffice. What is required is a holistic approach, one that goes beyond mere keyword stuffing or link-building tactics. At Bird, we offer an exhaustive portfolio of SaaS SEO services designed to address the multifaceted challenges presented by this dynamic field.

Our technical prowess allows us to delve deep into the algorithmic nuances that dictate search engine behaviour, thus ensuring that your SaaS platform not only gains but sustains a competitive edge. While many agencies offer surface-level fixes, Bird engages in intricate audits, in-depth keyword research, and comprehensive competitor analysis, serving as the catalyst for your long-term online growth.

UK SEO Locations

We excel in delivering sophisticated SEO solutions across the United Kingdom. Capitalise on growth opportunities with our cutting-edge, location-specific SEO offerings in the dynamic UK digital ecosystem.

SEO London

13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]

SEO Essex

128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]

SEO Glasgow

30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]

Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield

Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.

By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.

Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.

Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.

Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.

Your Strategic Partner in SaaS SEO

In a saturated market, Bird sets itself apart as a UK-based, award-winning SaaS SEO agency. Here are our Unique Value Propositions that differentiate us from the rest:

  • Award-Winning Excellence: Recognised for our proficiency and sustained excellence in SEO.
  • UK-Based Expertise: Localised knowledge meets global strategies for a tailored approach.
  • Systems and Processes: Efficient project execution from initial audits to final implementation, maximising ROI.
  • Industry-Leading Tools: Comprehensive, data-driven decision-making enabled by advanced tools.
  • Client-Centric Approach: A commitment to align our strategies with your long-term business goals.

Choose Bird for a strategic partnership that delivers enduring online success.


Featured case studies.

We always put our clients first to deliver our best time after time. Below is some of our proudest work.






SaaS SEO Consultant: Expert Guidance

What We Can Cover

  • Keyword Research
  • Competitor Analysis
  • On-Page Optimisation
  • Off-Page Optimisation
  • Content Marketing
  • Technical SEO
  • Local SEO
  • SEO Audits
  • Conversion Rate Optimisation
  • Reporting and Analytics
  • Much more…

Enterprise SaaS SEO & B2B Strategy: Scale New Heights with Bird

Wanna get in touch? Let’s talk

SEO tools & software

In the nuanced arena of SaaS SEO, generic tools often fall short of meeting specialised needs. Bird employs a curated suite of SEO tools specifically designed to excel in the SaaS landscape, enhancing our ability to deliver unparalleled results.

meet the team .

The team behind your Search Engine Optimisation.

We take pride in employing the industry’s best SEO experts to ensure the success of your campaign.


Head of Search


SEO Executive


Senior Marketing Executive


Marketing Executive


SEO Executive


Content Writer

Frequently Asked SEO for SaaS Questions

The SaaS landscape is intricate and often imbued with complexities that require specific attention. Here are some frequently asked questions related to SEO for SaaS, along with their corresponding answers.

What is SaaS SEO?

SEO for SaaS is a specialised branch of search engine optimisation focused on improving the online visibility of Software-as-a-Service companies. This entails bespoke strategies that take into account the unique business model and customer journey associated with SaaS products.

How Important is SEO for a SaaS Business?

SEO is paramount for SaaS businesses that aim for sustained growth. It provides an effective, long-term strategy for attracting organic traffic, thereby reducing dependency on paid channels.

What Makes Bird's SEO Services Unique?

Bird offers a blend of award-winning services, advanced methodologies, and UK-based expertise to deliver bespoke SaaS SEO solutions that drive measurable results.

Do You Offer Localised SEO Strategies?

Yes, being based in the UK gives us the advantage of offering both localised and global SEO strategies tailored to your target markets.

How Do You Measure SEO Success?

We rely on a comprehensive suite of analytics tools that provide real-time insights into your campaign’s performance. This allows us to refine strategies and ensure ongoing improvement.

What Are Long-Tail Keywords and Why Are They Important?

Long-tail keywords are specific, often longer phrases that are highly relevant to your target audience. They are easier to rank for and usually have a higher conversion rate.

What is On-Page and Off-Page SEO?

On-page SEO involves optimising elements within your website, like meta tags and content. Off-page SEO refers to activities that occur outside your website, primarily link-building.

How Long Does it Take to See Results?

SEO is a long-term strategy. While some improvements may be observed in the short term, it generally takes 6-12 months to see significant results.

Can You Guarantee First Page Rankings?

No ethical SEO agency can guarantee first-page rankings. However, Bird employs proven methodologies to substantially improve your chances of ranking highly.

How Do You Handle Algorithm Changes?

We keep abreast of the latest algorithm changes and update our strategies accordingly, ensuring your SaaS business remains resilient to search engine fluctuations.

Let’s work together .

Wanna get in touch? Let’s talk

We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.

Interested in working with us? Contact us