Twitter / X Advertising Agency in UK
That Delivers Results
TWITTER MARKETING AGENCY .
X Advertising
X is a platform renowned for its real-time engagement and dynamic conversations. X advertising offers businesses a variety of tools to effectively connect with their target audience. Through ad formats like Promoted Tweets, Promoted Accounts, and Promoted Trends, brands can amplify their messages, increase visibility, and drive meaningful interactions. With precise targeting options based on demographics, interests, and trending topics, X advertising ensures your message reaches the right audience at the right time. Whether you’re aiming to build brand awareness, drive website traffic, or boost conversions, X ads provide a versatile and impactful approach to digital marketing. At Bird, we utilise advanced strategies and data-driven techniques to craft campaigns that not only capture attention but also deliver measurable results, making X advertising an essential part of any successful marketing strategy.
Engaging Ad Creatives
- Compelling Copy: Craft concise and impactful messages that resonate with your audience.
- Storytelling: Use high-quality images, videos, and GIFs to create visually captivating ads.
- Consistent Branding: Ensure all ad creatives align with your brand identity.
Budget-Friendly Solutions
- Flexible Budgeting: Set and adjust budgets to fit your marketing strategy.
- Cost-Per-Result Control: Choose from different cost structures.
- Maximise ROI: Use analytics and testing to ensure every pound spent contributes to your outcomes.
Multi-Platform Integration
- Content Variation: Experiment with different ad creatives to find the most effective.
- Optimised Performance: Identify high-performing content for future campaigns.
- Data-Driven Decisions: Use testing insights to guide your strategy.
Facebook Ads
- Broad Audience Reach: Facebook’s vast user base allows for extensive reach, helping you connect with diverse audiences.
- Advanced Targeting Options: Utilise detailed targeting based on interests, behaviours, and demographics.
- Engaging Ad Formats: From Carousel Ads to Video Ads, Facebook offers a variety of formats.
LinkedIn Ads
- Professional Network: LinkedIn’s platform is ideal for B2B advertising, connecting you with decision-makers and professionals.
- Precise Targeting: Target by job title, industry, company size, and more, ensuring your ads reach the most relevant professional.
- Lead Generation: Use LinkedIn’s Lead Gen Forms to capture high-quality leads directly within the platform.
Pintrest Ads
- Unified Messaging: Sync your X ads with campaigns on other platforms for a consistent message across channels.
- Cross-Channel Tracking: Monitor and compare performance across platforms to identify the most effective channels.
- Holistic Strategy: Develop integrated marketing strategies that utilise the strengths of multiple platforms for comprehensive reach.
X Advertising: Reaching Audiences Like Never Before
Advertising on X (formerly Twitter) offers a unique blend of real-time engagement, precise targeting, and extensive reach. With millions of active users, X allows businesses to connect directly with a diverse audience, leveraging trending topics and conversations to amplify brand messaging. Unlike traditional advertising channels, X offers tailored ad formats such as Promoted Tweets and Promoted Accounts, enabling brands to target users based on interests, behaviours, and demographics. This direct engagement fosters authentic connections, driving higher click-through rates and conversions.
UK Social Media Locations
We are adept at providing high-calibre social media services throughout the United Kingdom. Seize the potential for expansion with our advanced, location-tailored social media strategies within the UK’s vibrant digital landscape.
SMM Agency London
13 Austin Friars,
London, EC2N 2HE
0208 338 1206
[email protected]
SMM Agency Essex
128a High Street,
Billericay, Essex, CM12 9XE
01277 286565
[email protected]
SMM Agency Glasgow
30 Stanley Street,
Glasgow, G41 1JB
0141 471 9099
[email protected]
Other: Edinburgh, Liverpool, Manchester, Norfolk, Birmingham, Bristol, Cardiff, Blackpool, Southampton, Cornwall, Leeds, Hampshire, Belfast, Sheffield
Our team’s relentless pursuit of excellence resulted in us winning the prestigious Clutch Top Digital Agency Award.
By consistently delivering innovative solutions and driving client success, we were thrilled to earn the Good Firms Top Digital Agencies Award.
Our commitment to exceptional service and customer satisfaction led to our company being recognised with the Manifest Top Digital Agencies Award.
Our expertise in crafting effective B2B marketing strategies earned us the coveted Design Rush Best B2B Digital Marketing Agency Award.
Our team’s creativity and outstanding interactive solutions were recognised with a prestigious award from the Top Interactive Agencies, solidifying our position as industry leaders.
Maximising Your ROI with X Advertising Services
- Cutting-Edge Creativity: Our creative team is skilled in crafting engaging ad content that resonates with the X audience. We leverage the latest trends and innovative formats to create campaigns that not only attract attention but also drive action.
- Advanced Audience Insights: Bird utilises advanced audience analysis tools to gain in-depth insights into user behaviours and preferences on X. This allows us to create hyper-targeted campaigns that reach your ideal customers at the right time.
- Agile Campaign Management: The social media landscape evolves rapidly, and so do we. Our agile approach to campaign management allows us to adapt and optimise your ads in real-time, ensuring they remain effective in a constantly changing environment.
- Full-Funnel Approach: We don’t just focus on one stage of the customer journey. Our X advertising strategies cover the full marketing funnel—from brand awareness to conversion and beyond—providing a comprehensive approach that nurtures leads and maximises lifetime value.
- Innovative Ad Formats: Bird stays ahead of the curve by utilising the latest and most effective ad formats on X, including Carousel Ads, Video Ads, and Moment Ads. We ensure your brand message is delivered in the most engaging and impactful way possible.
CURATED SELECTION .
Featured case studies.
We always put our clients first to deliver our best time after time. Below is some of our proudest work.
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Industries We Work With
At Bird, we extend our Twitter / X Advertising expertise across a diverse range of industries, tailoring strategies to meet the unique demands and opportunities each sector presents.
Accountant Social Media
Adult Social Media
Architect Social Media
Automotive Social Media
Aviation Social Media
Bank Social Media
Cannabis & CBD Social Media
Casino Social Media
Chiropractor Social Media
Construction Social Media
Crypto Social Media
Dentist Social Media
Ecommerce Social Media
Education Social Media
Electrician Social Media
Energy Social Media
Enterprise Social Media
Entertainment Social Media
Events Social Media
Fashion Social Media
Finance Social Media
Fitness & Nutrition Social Media
Food Social Media
Government Social Media
Healthcare Social Media
Insurance Social Media
Interior Design Social Media
Landscaping Social Media
Law Social Media
Logistics Social Media
Luxury Social Media
Manufacturing Social Media
Moving Company Social Media
Pharma Social Media
Plastic Surgery Social Media
Plumbing Social Media
Real Estate Social Media
Recruitment Social Media
Retail Social Media
Roofing Social Media
SaaS Social Media
Small Business Social Media
Sports Social Media
Technology Social Media
Telecom Social Media
Tourism Social Media
Yachting Social Media
High-Performing Ad Campaigns for X Marketing
Bird provides a range of strategic ad campaigns on X (formerly Twitter) designed to meet diverse marketing objectives. Here are five key types of campaigns we specialise in:
- Promoted Tweets: Boost the visibility of your content by promoting individual tweets to a targeted audience. Promoted Tweets appear directly in users’ timelines, helping to drive engagement, website traffic, and brand recognition with precise targeting.
- Promoted Accounts: Grow your follower base and enhance your brand’s presence on X by promoting your account to users who align with your target demographics and interests. This helps in building a community of followers who are genuinely interested in your brand.
- Promoted Trends: Dominate the conversation with Promoted Trends, placing your brand or hashtag at the top of the trending topics list. This powerful format increases brand visibility and encourages large-scale engagement, making it ideal for product launches or major announcements.
- Video Ads: Engage your audience with autoplay video ads that deliver your message in a captivating and immersive format. From short clips to in-depth storytelling, Video Ads on X are highly effective for conveying complex messages quickly and driving higher interaction rates.
- Carousel Ads: Showcase multiple products, features, or messages within a single ad unit. Carousel Ads allow you to include up to six images or videos, each with its own link, providing an interactive and engaging experience that encourages users to explore more
What Twitter Marketing Can Cover
- Ad Creation and Design
- Campaign Setup and Management
- Audience Targeting and Segmentation
- Competitor Analysis and Insights
- Performance Tracking and Reporting
- A/B Testing for Optimisation
- Real-Time Engagement Monitoring
- Trend Analysis and Hashtag Strategy
- Budget Allocation and Bidding Strategy
- Post-Campaign Analysis and Recommendations
- Much more…
Products to Services: What To Promote on X
X (formerly Twitter) advertising offers a versatile platform for promoting various products and services. Here’s what you can promote:
- Physical Products: Showcase items like fashion, electronics, beauty products, and more to a targeted audience, driving traffic to your website or online store.
- Services: Promote services such as consulting, software, digital marketing, and more. Reach potential clients looking for specialised solutions.
- Events: Advertise webinars, conferences, product launches, and other events, building excitement and increasing attendance through targeted campaigns.
- Special Offers and Sales: Highlight limited-time discounts, deals, and sales to create a sense of urgency, encouraging immediate action from your audience.
- Crypto and Fintech Projects: Reach a niche, informed audience to promote crypto products, fintech services, or investment opportunities.
By utilising X’s real-time engagement and targeting options, you can effectively promote a wide range of offerings to a diverse audience.
Wanna get in touch? Let’s talk
Twitter Marketing Tools & Software
In our X marketing strategies, we utilise a range of tools to maximise results. Leadfeeder is essential for identifying companies visiting your website, tracking potential leads, and understanding how users engage with your site after interacting with X ads. X’s native tools provide real-time insights, allowing us to monitor engagement, optimise campaigns, and refine targeting strategies directly on the platform. Hootsuite streamlines our social media management, enabling us to schedule posts, track performance, and engage with our audience efficiently, all from one central dashboard.
meet the team .
Our Twitter / X Advertising team.
We take pride in employing the industry’s best Twitter / X Advertising experts to ensure the success of your campaign.













Frequently Asked Twitter Advertising Questions
How does X advertising work?
X advertising works by allowing businesses to create ads using X’s platform, selecting from various formats like Promoted Tweets or Promoted Trends. Advertisers can target audiences based on demographics, interests, behaviours, and more. The ads then appear in users’ feeds, search results, and even trends, designed to engage users and drive specific actions such as clicks, retweets, or follows.
How much does X advertising cost?
X advertising costs vary depending on factors like ad format, target audience, and campaign objectives. X operates on a bidding system where advertisers set a budget and bid for ad placement. Costs can range from a few pence per engagement to several pounds, depending on competitiveness. Advertisers can control costs by setting daily or total campaign budgets.
What is the difference between Promoted Tweets and Promoted Accounts?
Promoted Tweets are individual tweets that are boosted to reach a wider audience. They appear in users’ timelines, search results, and profiles. Promoted Accounts, on the other hand, are campaigns aimed at increasing your follower base. They appear in potential followers’ timelines, search results, and the “Who to Follow” suggestions.
How does Twitters bidding system work for ads?
X uses an auction-based bidding system where advertisers bid for ad placements. You set a budget and bid amount for your campaign, and X determines when and where your ads will appear based on competitiveness and relevance. Higher bids increase the chances of your ad being shown to your target audience.
How can I use hashtags in X advertising?
Using hashtags in X advertising helps categorise your content and increases visibility in search results. Incorporate relevant, trending hashtags in Promoted Tweets to connect with ongoing conversations. However, avoid overusing hashtags—1-2 targeted hashtags per tweet are usually sufficient to maximise engagement without looking spammy.
What is the character limit for X ads?
X allows up to 280 characters per tweet, including spaces and punctuation. However, it’s often effective to keep ad copy shorter to ensure it is quickly digestible. Aim for concise, impactful messaging that captures attention and clearly conveys your CTA.
Can I pause my X ad campaign?
Yes, you can pause your X ad campaign at any time through the X Ads Manager. This allows you to temporarily stop the campaign to make adjustments, analyse performance, or reallocate budget. Once ready, you can resume the campaign and continue reaching your target audience.
How does X advertising support e-commerce businesses?
X advertising supports e-commerce businesses by driving traffic to product pages and promoting sales and special offers. By using engaging visuals and targeted ads, e-commerce brands can showcase their products, encourage clicks, and increase conversions. Features like Carousel Ads allow for showcasing multiple products in a single ad.
What is real-time engagement in X advertising?
Real-time engagement in X advertising refers to interacting with users as they engage with your ads. This includes responding to comments, joining trending conversations, and leveraging live events to boost ad visibility. Real-time engagement fosters a sense of community and can significantly enhance brand loyalty and ad performance.
What are Follower Campaigns on X?
Follower Campaigns on X are designed to increase your account’s follower base. These campaigns promote your account to users who are likely to be interested in your content, appearing in their timelines, search results, and “Who to Follow” suggestions. They help build a larger, more engaged audience for your brand.
Let’s work together .
Wanna get in touch? Let’s talk
We offer exceptional services tailored to a wide range of businesses that want to improve the effectiveness of their digital marketing activities with discernible returns on investment. We aim to get back to all enquiries rapidly.
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