- New Brand Recognition: With Cazaar still in its infancy, establishing trust and authority was more difficult than if the platform had an extensive online track record.
- Highly Competitive Market: The e-commerce space is saturated with established brands. Breaking through this clutter to earn high-quality backlinks required meticulous outreach strategies.
- Technical SEO Complexity: Addressing multiple on-site SEO issues in tandem with building backlinks meant balancing resources effectively, ensuring on-site improvements did not hinder the link building timeline.
Cazaar
Digital Strategy & SEO for an Innovative E-commerce Marketplace
Project Overview
Cazaar is a pioneering e-commerce retail marketplace designed to allow businesses to list and sell their products. Merchants can sign up, create a storefront, and reach new audiences through the platform. As an emerging marketplace, Cazaar required comprehensive digital marketing support to establish a strong online presence and attract both sellers and buyers.
Project Highlights
- Successful Outreach Campaigns: We cultivated relationships with industry influencers and reputable publications, yielding strong, contextually relevant backlinks.
- On-Site Revamp: Ongoing technical audits helped refine site speed, navigation, and user experience, enhancing Cazaar’s performance and user retention.
- Collaborative Growth: Working closely with Cazaar’s in-house team ensured seamless integration of SEO best practices into broader business strategies.
Challenge
Solution
Our strategy centred on creating a robust, high-authority backlink profile for Cazaar. By securing links from industry-relevant websites and authoritative publications, we elevated the site’s credibility in the eyes of search engines. As our engagement progressed, we offered ongoing consultancy on SEO best practices. We also identified and addressed numerous on-site areas that needed improving, ensuring that the technical foundation of Cazaar’s website was optimised to maximise the benefits of our link building efforts.
Visual Results.
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The Results
- Significant Ranking Improvements – Cazaar observed a marked rise in keyword rankings, securing first-page positions for multiple high-conversion search terms.
- Increased Organic Traffic – The improved search visibility led to a notable uplift in organic visits, growing brand awareness and driving higher sales opportunities.
- Enhanced Domain Authority – Consistent link building and on-site SEO enhancements resulted in a strengthened domain authority, supporting ongoing SEO gains well beyond the initial campaign period.
